Department of Information and Public Relations (Kerala)
Government agency
From Wikipedia, the free encyclopedia
The Information & Public Relations Department (I&PRD) is the nodal agency for information services, public relations, and media management for the Government of Kerala, India. Established in 1956, the department serves as the primary communication link between the state government and the general public.
- Department of Public Relations
- Ground Floor, South Block, Government Secretariat, Thiruvananthapuram, Kerala, India
 | |
| Agency overview | |
|---|---|
| Formed | 1956 |
Preceding agency |
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| Jurisdiction | Government of Kerala |
| Headquarters |
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| Annual budget | ₹124.4003 crore (US$13 million) (2026–27) (Revised)[1] |
Minister responsible | |
Agency executives |
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| Website | prd |
History
The department was established immediately following the formation of Kerala State in 1956, originally operating under the name "Department of Public Relations" with the motto "Serving information real-time." It was later renamed the Information and Public Relations Department to reflect its expanding scope in handling modern media systems and state-wide public relations interventions.
Functions and responsibilities
The I&PRD is tasked with disseminating information on government policies, welfare schemes, and developmental programs, while simultaneously gathering public feedback to assist administrative policy formulation. Its core operations are split across several functional areas:
Media and press relations
- Press Releases: The Press Release division handles direct daily news feeds from the Directorate and District Information Offices to all major mainstream media houses.
- Audio-Visual Documentation: The department provides comprehensive audio-visual coverage of all official government programs and handles the production and live broadcasting of the Chief Minister's press conferences.
- Advertising: Functions as the central professional agency for routing all government advertisements to print, electronic, and digital media, including the formulation of tariff rates.
Digital and new media
The Web & New Media division manages the digital footprint of the state administration, which includes:
- Maintenance of the Official Kerala State Government Portal, the core I&PRD portals, and dedicated websites for the Chief Minister, state ministers, and specific events e.g.Official sabarimala Temple Portal.
- Operation of the PRD Live mobile application, which broadcasts live events and emergency updates, alongside official results for state examinations (SSLC, HSE) and elections.
- Fact Check Division: A specialized cell established to identify fake news circulating on social media platforms, verifying and authenticating content in coordination with respective state authorities. Official Kerala State Factcheck Portal
Publications
The department produces periodic and annual publications to document state affairs:
- Samakaalika Janapadam – A monthly cultural and developmental magazine published in Malayalam.
- Kerala Calling – A monthly developmental magazine published in English.
- Media Handbook – An annual reference publication containing contact details for various state ministries, departments, and media houses.
Broadcasting and electronic media
The department produces dedicated programming for television and radio channels:
- Naam Munnottu – A weekly interactive television program featuring the Chief Minister, telecast across Doordarshan and private regional channels.
- Priya Keralam – A news-oriented weekly program broadcast on DD Malayalam.
- Janapadham – A radio documentary series broadcast via All India Radio (AIR) FM channels.
- Radio Kerala – An internet-based streaming radio service operated by the department.
Journalist welfare and accreditation
The I&PRD is the authorized body responsible for issuing media accreditation to journalists in the state. It also administers welfare schemes, including journalist and non-journalist pensions for retired newspaper establishment employees, and provides financial distress relief to journalists and their dependents.
Structure
The department is administratively headed by a Secretary to the Government, while day-to-day operations are managed by a Director. The Director is assisted by Additional Directors, Deputy Directors, Information Officers, and Assistant Editors.
Divisions
The department executes its mandates through 17 specialized divisions:
| Sl. No. | Division Name |
|---|---|
| 1 | Advertisement (Print) |
| 2 | Advertisement (Electronic Media) |
| 3 | Audio-Video Documentation |
| 4 | Circulation & Distribution |
| 5 | Co-ordinating News Editor |
| 6 | Cultural Development |
| 7 | English Editorial |
| 8 | Field Publicity |
| 9 | Malayalam Editorial |
| 10 | Journalist & Non-Journalist Pension |
| 11 | Photography |
| 12 | Planning & Development |
| 13 | Press Release |
| 14 | Programme Production |
| 15 | Research & Reference |
| 16 | Scrutiny |
| 17 | Web & New Media |
Regional presence
The Directorate of I&PRD is located within the South Block of the Government Secretariat in Thiruvananthapuram. To ensure localized state coverage, the department operates 14 District Information Offices at their respective district headquarters, alongside a dedicated Information Office located at Kerala House in New Delhi to handle national media coordination.