Investor awareness
From Wikipedia, the free encyclopedia
Investor Awareness is a term used in investor relations, by public companies and similar bodies, to describe how well their investors, and the investment market in general, know their business. Its significance is that investors are expected to base their investment decisions on awareness and knowledge, and a lack of these may lead to a low profile amongst its peers in the market (i.e. competing businesses and investment opportunities), to the detriment of the business.