It's All About U
1996 single by SWV
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"It's All About U" is a song by SWV, released on October 29, 1996, as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, and Anthony Burroughs, and it was produced by Gordon.
ReleasedOctober 29, 1996
Length3:43
Songwriters
- Allen "Allstar" Gordon
- Andrea Martin
- Anthony Burroughs
| "It's All About U" | ||||
|---|---|---|---|---|
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| Single by SWV | ||||
| from the album New Beginning | ||||
| Released | October 29, 1996 | |||
| Length | 3:43 | |||
| Label | RCA | |||
| Songwriters |
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| Producer | Allen "Allstar" Gordon | |||
| SWV singles chronology | ||||
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Critical reception
A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."[1]
Music video
The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida,[2] and was directed by Kevin Bray.[3]
Track listings
US single
- It's All About U (LP version)
- It's All About U (instrumental)
- It's All About U (a cappella)
UK CD 1
- It's All About U (radio edit)
- It's All About U (Bounce Baby Bounce remix)
- It's All About U (All Funked Up remix)
- Anything (Old Skool radio version)
UK CD 2
- It's All About U (radio edit)
- Use Your Heart (Rappers Delight remix)
- Use Your Heart (duet featuring Rome)
- You're the One (Special Mix with hook & rappers from the remixes)
UK Cassette
- It's All About U (Radio Edit)
- You're the One (Special Mix with hook & rappers from the remixes)
Europe CD
- It's All About U (LP version)
- It's All About U (Fast Car mix)
- It's All About U (Allstar mix)
- It's All About U (Drumapella)
Charts
| Charts (1996) | Peak position |
|---|---|
| Australia (ARIA)[4] | 169 |
| New Zealand (Recorded Music NZ)[5] | 46 |
| Scottish Singles Sales (Official Charts)[6] | 94 |
| UK Singles (Official Charts)[7] | 36 |
| UK Hip Hop/R&B (Official Charts)[8] | 13 |
| US Billboard Hot 100[9] | 61 |
| US Dance Singles Sales (Billboard)[10] | 35 |
| US Hot R&B/Hip-Hop Songs (Billboard)[11] | 32 |
| US Rhythmic Airplay (Billboard)[12] | 30 |
Release history
| Region | Date | Format | Label | Ref. |
|---|---|---|---|---|
| United States | October 29, 1996 | Rhythmic contemporary radio | RCA | [13] |
| November 12, 1996 | Contemporary hit radio | [14] | ||
| United Kingdom | December 9, 1996 |
|
[15] | |
| United States | December 30, 1996 | CD | RCA | [16] |
