It's Me (Illit song)

On March 16, 2026, Belift Lab announced that the song titled "It's Me" would serve as the lead single for Illit's fourth extended play Mamihlapinatapai, set for release on April 30, after it was revealed during the group's first concert tour Press Start in Seoul on the previous two days.^[1] On March 31, the track listing for the EP was released, revealing "It's Me" as the second track and lead single of the EP.^[2] The campaign film for the song was released on April 23,^[3] and two music video teasers were released on April 27 and 28, respectively.^[4][5] The song was released alongside its music video upon the release of the extended play on April 30.^[6][7]

"It's Me" was written by Jack Brady, Jordan Roman, Sorana, Rollo, The Deep and Youra, and was produced by The Wavys.^[8] It is a techno song about the moment of wondering what you relationship with someone is after a first date, with the members shouting "I'm your bias" over intense beats and softly whispering "It's me".^[9] The song combines "a driving beat [and] shimmering synths", incorporating some Bollywood musical styles, and features a "simple, ringing chorus".^[10]

Following the release of Mamihlapinatapai, Illit performed "It's Me" on four music programs in the first week of promotion: Mnet's M Countdown on April 30, KBS's Music Bank on May 1, MBC's Show! Music Core on May 2, and SBS's Inkigayo on May 3.^[11] On May 5, Illit held an event in Seoul on Children's Day titled Illit Seoul Children's Grand Park Festival, featuring interactive booths with family-oriented activities and a performance from the group.^[12] The group also hosted a pop-up on the first floor of the Hybe building from May 3 to 8, where fans can view their outfits featured in the song's music video.^[13][14]

All credits adapted from the liner notes of Mamihlapianatapai.^[15]