It's Time (GetUp! ad)
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It's Time is a 2011 Australian pro-same-sex marriage ad created and written by Australian Creative Director Simon Duncan-Watt and directed by Stephen McCallum that was produced by Peter Slee and the activist group GetUp!.
The ad is lensed through the eyes of an unidentified person (Director of Photography Damian Smith) as they spend time with their new lover (Julian Shaw) throughout courtship, and ups and downs of their relationship. At the end when the boyfriend proposes, the camera pans out and it is revealed we were looking through the eyes of a man. The ad ends with the words, "It's time. End marriage discrimination."