J'Aton Couture
Melbourne-based couture house
From Wikipedia, the free encyclopedia
J'Aton Couture is a Melbourne-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.
History
J'Aton is a Melbourne-based fashion house founded by Jacob Luppino and Anthony Pittorino in Ascot Vale. They draw inspiration from their Italian heritage, and employing traditional techniques.[1]
Work
J'Aton Couture has been recipient of multiple awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers[2] and numerous Australian Gown of the Year acknowledgments. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets and editorial assignments.
Many high-profile women have worn the label including Tina Arena, Dita von Teese, Charlize Theron, Kylie Minogue and Dannii Minogue, Melissa George, Delta Goodrem, Lily Cole and Keisha Whitaker.[3][4]
Destruction of studio
On 10 December 2008, the label's atelier above the Greville Street showroom caught fire. The resulting damage to the premises was estimated to be worth $300,000 while it was estimated by the designers that the twenty evening gowns destroyed in the fire were worth $400,000 to 500,000.[5] The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York.[5]