James Dewar (baker)
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James Alexander Dewar (February 5, 1897 – June 30, 1985) was a Canadian inventor known for inventing the Twinkie in 1930.
February 5, 1897
James Dewar | |
|---|---|
| Born | James Alexander Dewar February 5, 1897 Pugwash, Nova Scotia, Canada |
| Died | June 30, 1985 (aged 88) |
| Other names | Mr. Twinkie |
| Occupation | Executive |
| Years active | 1920–1972 |
| Employer | Hostess Brands |
| Known for | Twinkies |
| Notable work | Invention of the Twinkie |
| Spouse | Sylvia D. Dewar |
| Children | 4 (including Jim Dewar) |
Career
Dewar began his career in 1920 at the Continental Baking Company that later, through a series of mergers and acquisitions, became Hostess Brands. He started as a delivery boy by delivering pastries by horse-drawn cart. Dewar eventually rose up through the ranks to be a plant manager.
In 1930, Dewar's plant was making strawberry shortcakes, but only during strawberry season. Dewar came up with an idea to create a shortcake with cream on the inside instead of strawberries. Having seen a billboard for a shoe company called the "Twinkle Toe Shoe Co.", he was inspired to call his shortcake invention a "Twinkie".[1]
Dewar rose to be regional vice-president at Hostess and held that position until 1972.[2]
Personal life
James Dewar was born on February 5, 1897, in Pugwash River, Nova Scotia. As a young man, Dewar worked on boats shipping timber and limestone, arriving in Chicago on a laker.[citation needed]
Dewar had 4 kids with one of them being Cleveland Browns half-back James Dewar Jr. Dewar had a total of 15 grandchildren as well. Dewar also said he would give his kids and grandchildren Twinkies regularly, though he said that it never affected any of their health.[3] Some people said that Dewar had at least 3 twinkies and a glass of milk before he went to bed though that was never confirmed nor denied by Dewar.[4]
Dewar died on June 30, 1985, in Downers Grove, Illinois, at the age of 88.[5]
