Not Just Bikes
Urbanist YouTube channel
From Wikipedia, the free encyclopedia
Not Just Bikes is a YouTube channel run by Canadian-born Dutch content creator Jason Slaughter.[1][2][3] The channel examines urbanist issues, including but not limited to cycling in the Netherlands, and contrasts the transportation, infrastructure, and built environment of the Netherlands and other countries to those of the United States and Canada.[4][5][6][7][8][9][10]
Not Just Bikes | |
|---|---|
The channel's current logo  Slaughter in 2021 | |
| Born | Jason Slaughter London, Ontario, Canada |
| Occupation | |
| YouTube information | |
| Channel | |
| Years active | 2019–present |
| Genres | |
| Subscribers | 1.4 million |
| Views | 182 million |
| Last updated: 3 July 2025 | |
Biography
Slaughter was raised in London, Ontario, Canada,[6][2] which he has described as a "car-dependent hellscape."[11] He and his family migrated to Amsterdam in the Netherlands to move away from car-centric suburban sprawl.[2] He claims that sprawl is common in Canada and the United States, and that urban sprawl, as well as laws that dictate single-family home–only zoning, make it difficult to walk or cycle to everyday destinations.[3] He also criticizes North American public transportation.[11][3] An April 2021 short documentary video titled "Stroads are Ugly, Expensive, and Dangerous (and they're everywhere)" helped popularize the concept of the stroad.[12] In the video, he criticizes stroads for their cost, inefficiency, and lack of safety in the United States and Canada and how cities can improve them.[13] He has a strong preference for upright Dutch bicycles and Dutch-style cargo bikes.[‡ 1][‡ 2]
Slaughter became a naturalized Dutch citizen in 2024.[‡ 3][‡ 4]
YouTube career
Slaughter created his own YouTube channel named Not Just Bikes in mid-April 2019 after moving from Canada. On 7 July 2019, he uploaded his own first video of a POV demonstration of him using the Strawinskylaan bicycle parking garage in Amsterdam. In a series of videos titled "What Makes a City Great?" he explained his backstory, and the topic he would cover in his videos will be about the differences between transportation, infrastructure, and the built environment in the Netherlands on one side and in the United States and Canada on the other side.[14] He collabed with TierZoo in 2024.[‡ 5]
