Joan & David
From Wikipedia, the free encyclopedia
Joan & David was a U.S. shoe retailer owned by Joan Helpern and her husband, David Helpern.
In 1967 Helpern and her husband decided to start their own shoe company.[1] They specialized in high-fashion women's shoes,[2] although their line also included handbags and other accessories.[1] While the standard for a women's shoe was the high heel, Helpern stated that she was designing shoes for women who "run through airports". Their first pair of shoes were blue and white oxfords.[3]
They had revenues of $100 million in 1986.[2] In 2000, after five years of financial difficulties, the company sought bankruptcy protection and was sold to the Maxwell Shoe Company for $16.8 million.