Simply (software company)
Privately held company
From Wikipedia, the free encyclopedia
Simply, formerly JoyTunes, is a privately held company that develops an AI-powered creative hobbies platform for learning music, drawing, and other creative abilities at home. Simply's mission is to make the pursuit of creative hobbies simple and fun for all - with world-class content and licensed agreements, personalized by AI, across its flagship apps Simply Piano,[1] Simply Guitar, Simply Tune, Simply Sing, and Simply Draw.[2]
Yigal Kaminka, (Musical Director)
 | |
| Industry | Education Technology |
|---|---|
| Founders | Yuval Kaminka, Yigal Kaminka, Roey Izkovsky |
| Headquarters | , |
Key people | Yuval Kaminka, (CEO) Yigal Kaminka, (Musical Director) |
| Products | Simply Piano Simply Guitar Simply Sing Simply Tune Simply Draw Piano Maestro Piano Dust Buster |
| Website | https://www.hellosimply.com/ |
Simply initially focused on music education, building apps for piano[3] and recorder learners, and developed a world leading patented note-recognition engine called MusicSense,[4] which powers several of the company's musical apps[5] and supports acoustic instruments such as piano, guitar, and voice.[6]
In July 2022, JoyTunes rebranded as Simply[7] to better reflect this broader mission. Simply has since become the world's leading AI companion for creative hobbies, with millions of monthly downloads and learners in 180 countries across the globe.
Apps
Simply Piano
Simply Piano[8] is a subscription-based mobile application (iOS and Android) designed to teach users how to play piano through AI-driven personalized lessons, real-time audio feedback, and a library of songs across skill levels. The app supports learners of all ages, as well as acoustic and digital keyboards. It has received multiple recognitions from Apple and Google, including App of the Day, Editor's Choice, and the Parents' Choice Award. In 2024, Simply announced that learners who complete courses in the app would be eligible to earn the Trinity College London[9] (TCL) certificate, a globally recognized accreditation for foundational musical proficiency.
As of 2025, Simply Piano[10] holds a rating of 4.8 out of 5 on the US App Store, based on over 450,000 ratings, making it one of the most reviewed music education apps on the platform.
Simply Piano XR
In December 2024, Simply launched[11] Simply Piano for Apple Vision Pro,[12] marking its entry into Augmented Reality. The app includes a virtual keyboard, enabling Vision Pro users to play without a piano or keyboard. The Simply Piano logo was featured during Apple's Vision Pro launch presentation at WWDC 2023, highlighting its early adoption[13] of the platform. In 2025, Simply expanded its AR presence with the launch of Simply Piano for Android XR.[14]
Simply Guitar
Simply Guitar is a subscription-based mobile application (iOS and Android) designed to teach guitar through personalized lessons covering chords, strumming, riffs, and complete songs. The app includes real-time AI-feedback, video lessons, and a library of songs across playing levels.[15], supporting both structured learning and independent play.
Simply Draw
Simply Draw[16] is a subscription-based mobile application (iOS and Android) that teaches users to draw with pencil on paper. Created by professional artists and powered by AI, Simply Draw[17] offers step-by-step video tutorials, real-time visual AI-feedback on actual drawings, and an AI-driven personalized learning path based on each learner's goals and progress. Available across skill levels and ages, it also includes a dedicated path for younger children.
Simply Tune
Simply Tune is a free guitar tuning application developed by Simply Ltd, available on iOS and Android, supporting guitar, bass, and ukulele via automatic and manual tuning modes. The app, which also includes a chord library and step-by-step visual guidance, has received Apple's Editors' Choice designation and holds a 4.8 out of 5 rating on the App Store.[18]
Simply Sing
Simply Sing is a subscription-based mobile application (iOS and Android) that uses AI to help users develop their singing voice. The app listens in real time, providing personalized AI-feedback on pitch, tone, and key, and adapts to each user's level. It includes a library of songs across genres and skill levels, supporting both beginner and more experienced singers.[19]
Funding and investors
Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:
- $7M from angel investors and seed VCs
- Angel investors included Dana Messina[20] (former CEO of Steinway Musical Instruments[21])
- $5 million Series A in August 2014, led by Aleph VC[22] with participation from Formation 8[23] and Genesis Partners[24]
In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital[25] and later that year raised $50 million[26] from Google Ventures[27] (GV), Qualcomm Ventures[28] and Hearst Ventures.[29] The company has raised $97 million to date.[30]
Social impact
In April 2024, Simply launched the Sheba Music Therapy Room[31] named Harmony at the Sheba Medical Center's rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional music therapists and teachers from the Jerusalem Academy of Music and Dance.[32].