Simply (software company)
Privately held company
From Wikipedia, the free encyclopedia
Simply (formerly JoyTunes) is a privately held company that develops mobile applications for learning music and drawing. Its apps include Simply Piano,[1] Simply Guitar, Simply Tune, Simply Sing, and Simply Draw.[2] In July 2022, JoyTunes rebranded as Simply.
 | |
| Industry | Creative Hobbies EdTech Music Art |
|---|---|
| Founded | 2017 |
| Founders | Yuval Kaminka, Yigal Kaminka, Roey Izkovsky |
| Headquarters | , |
| Key people | Yuval Kaminka, (CEO) Yigal Kaminka, (Musical Director) |
| Products | Simply Piano Simply Guitar Simply Sing Simply Tune Simply Draw |
| Website | https://www.hellosimply.com/ |
Simply initially focused on music education, developing piano learning apps[3] alongside a patented note-recognition engine called MusicSense.[4] The technology powers several of the company's music apps[5] and supports acoustic instruments.[6]
Apps
Simply Piano
Simply Piano[7] launched in 2017 and is a subscription-based mobile application for iOS and Android designed to teach piano. In 2024, Simply announced a partnership with Trinity College London, allowing users who complete certain courses to be eligible for a TCL certificate.
Simply Piano XR
In December 2024, Simply released[8] Simply Piano for Apple Vision Pro,[9] which includes a virtual keyboard allowing users to play without a physical instrument. The Simply Piano logo appeared during Apple's Vision Pro presentation at WWDC 2023. In 2025, Simply released Simply Piano for Android XR.[10]
Simply Guitar
Simply Guitar is a subscription-based mobile application (iOS and Android) designed to teach guitar through personalized lessons. The app includes real-time AI-feedback, video lessons, and a library of songs across playing levels.[11]
Simply Draw
Simply Draw[12] launched in 2023 and is a subscription-based mobile application (iOS and Android) that teaches users to draw with pencil on paper. Created by professional artists and powered by AI, Simply Draw[13] offers step-by-step video tutorials, real-time visual AI-feedback on actual drawings, and an AI-driven personalized learning path based on each learner's goals and progress. Available across skill levels and ages, it also includes a dedicated path for younger children.
Simply Tune
Simply Tune is a free guitar tuning application developed by Simply Ltd, available on iOS and Android, supporting guitar, bass, and ukulele via automatic and manual tuning modes.
Simply Sing
Simply Sing is a subscription-based mobile application (iOS and Android) that uses AI to help users develop their singing voice. The app listens in real time, providing personalized AI-feedback on pitch, tone, and key, and adapts to each user's level.
Funding and investors
Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:
- $7M from angel investors and seed VCs in 2017.
- Angel investors included Dana Messina[14] (former CEO of Steinway Musical Instruments[15])
- $5 million Series A in August 2014, led by Aleph VC[16] with participation from Formation 8[17] and Genesis Partners[18]
In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital[19]. In 2021 Simply raised $50 million[20] from Google Ventures[21] (GV), Qualcomm Ventures[22] and Hearst Ventures.[23] The company has raised $97 million to date.[24]
Social impact
In April 2024, Simply launched the Sheba Music Therapy Room[25] named Harmony at the Sheba Medical Center's rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional music therapists and teachers from the Jerusalem Academy of Music and Dance.[26].