KUBL-FM
Country music radio station in Salt Lake City
From Wikipedia, the free encyclopedia
KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“.[2] It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.[3]
| |
| Broadcast area | Salt Lake City metropolitan area |
|---|---|
| Frequency | 93.3 MHz |
| Branding | 93.3 The Bull |
| Programming | |
| Format | Country |
| Affiliations | Westwood One |
| Ownership | |
| Owner |
|
| KBEE, KBER, KENZ, KHTB, KKAT | |
| History | |
First air date | July 31, 1965 (as KWHO-FM) |
Former call signs | KWHO-FM (1965–1984) KLTQ-FM (1984–1988) KLZX (1988–1989) KLZX-FM (1989–1995) KUBL (1995–2000) |
Call sign meaning | The BULL (referring to the animal) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 11238 |
| Class | C |
| ERP | 25,000 watts |
| HAAT | 1,140 meters (3,740 ft) |
Transmitter coordinates | 40°39′34″N 112°12′5″W (atop Farnsworth Peak) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | 933thebull.com |
KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.[4]
History
The station signed on the air on July 31, 1965.[5] Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.
By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.[6] KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format.[7] That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[8][9][7] On September 13, 2022, KUBL was rebranded as "93.3 The Bull".[10]

In January 2023, The Lexi and Banks Morning Show was dismissed.[11] The current wake-up program is The Jesse James Morning Show.
Awards and nominations
| Year | Association | Category | Recipient | Result | Ref |
|---|---|---|---|---|---|
| 2009 | Academy of Country Music Awards | On-Air Personality of the Year - Large Market | Johnson & Johnson Morning Show | Nominated | |
| 2017 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| On-Air Personality of the Year - Large Market | Johnson & Johnson Morning Show | Nominated | |||
| 2018 | Country Music Association Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Won | ||
| On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Nominated | |||
| 2019 | NAB Marconi Radio Awards | Country Station of the Year | Station | Nominated | |
| Country Music Association Awards | Radio Station of the Year - Large Market | Station | Nominated | ||
| Academy of Country Music Awards | On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Won | ||
| 2020 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| Country Music Association Awards | On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Nominated | ||
| 2021 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated | |