List of Dragons' Den (British TV programme) offers Series 21-present
From Wikipedia, the free encyclopedia
The following is a list of offers made on the British reality television series Dragons' Den in Series 21–present, aired from 2024.
| Series | Episodes | Start | End | Network |
|---|---|---|---|---|
| Series 21 (2024) | 14 | 4 January 2024 | 4 April 2024 | BBC One |
| Series 22 (2025) | 14 | 9 January 2025 | 30 October 2025 | |
| Series 23 (2026) | 14 | 29 January 2026 | TBA |
Successful pitches
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity Given % | Description of product | Investing Dragon(s) | Result After Filming | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 4 January 2024 | Christian and Ross Liang, and Natalie Dickenson [note 1] | Standout Enterprises Ltd | 30,000 | 20 | Socks company employing people who have learning-disabilities | Steven Bartlett and Peter Jones | Signed | Active [1][2][3] | |
| Episode 1 | 4 January 2024 | Daniel Barnes and Rosalina Tejoprayinto | Pop Specs | 75,000 | 12 | Express manufactured spectacles | Sara Davies, Peter Jones, and Touker Suleyman | Unclear [note 2] | Active [4][5][6] | |
| Episode 1 | 4 January 2024 | Colin O’Brien | Peggy Rain Ltd | 80,000 | 45 (Drops to 25% if repaid within 12 months, or 30% if longer.) |
Eco-friendly protection for washing lines | Touker Suleyman | Signed | Active [7][8] | |
| Episode 1 | 4 January 2024 | Oliver John-Miller, Benjamin and Joseph Gallagher | Luxe Collective | 100,000 | 3 | Luxury second-hand marketplace | Steven Bartlett | Signed | Liquidation (2025) [9][10][11] | |
| Episode 2 | 11 January 2024 | Alexander Nicolaou and Nicole Stanton | NINI Organics | 50,000 | 20 | Organic skincare products | Steven Bartlett and Peter Jones | Signed | Active [12][13] | |
| Episode 2 | 11 January 2024 | Derry Green | The Secret Garden Glamping | 100,000 | 5 | Luxury glamping destination | Deborah Meaden | Unclear [note 3] | Active [14] | |
| Episode 3 | 18 January 2024 | Sian and John Colderly | Cosy Cinema | 60,000 | 20 | Pod sized cinema booths | Gary Neville and Touker Suleyman | Unclear [note 4] | Liquidation (2025) [15][16] | |
| Episode 3 | 18 January 2024 | Giselle Boxer [note 5] | Acu Seeds | 50,000 | 12.5 | Needle-free ear acupuncture | Steven Bartlett | Deal withdrawn [note 6] | Active [17][18][19][20] | |
| Episode 3 | 18 January 2024 | Liam Brown | Full Power Cacao | 50,000 | 25 (Steven Bartlett and Peter Jones hold 10% whilst Gary Neville will hold 5%) | Cacao powered energy drink | Steven Bartlett, Peter Jones and Gary Neville | Signed | Active [21] | |
| Episode 4 | 26 January 2024 | Pavan Dhanjal | Pavan Beauty | 50,000 | 40 (Reduces to 20% if repaid within 12months) |
South Asian beauty regime | Touker Suleyman | Signed | Active [22][23] | |
| Episode 4 | 26 January 2024 | Jessica Warch and Sidney Neuhaus | Kimaï | 250,000 | 3 | Fine jewellery line | Steven Bartlett | Signed | Active [24][25] | |
| Episode 5 | 1 February 2024 | Victor Carpio | Inventor Cat | 45,000 | 40 | Toothbrush for cats | Deborah Meaden | Unclear [note 7] | Active [26][27] | |
| Episode 5 | 1 February 2024 | Simon Hood and Charlene Mitchell-Hood | Sopper Books | 5 [note 8] | 5 | Online library of bespoke curated and narrated books | All five dragons | Signed | Active [28][29] | |
| Episode 6 | 8 February 2024 | Titi Belo | Ori Lifestyle | 60,000 | 25 | Afro hairstyle products | Emma Grede | Signed | Active [30][31] | |
| Episode 6 | 8 February 2024 | Charlie Gilpin and Sam Moss | Stocked | 50,000 | 6 | Frozen food stored in blocks | Steven Bartlett | Signed | Active [32][33] | |
| Episode 6 | 8 February 2024 | Ciaran and Denise Byrne | The Head Plan | 80,000 | 10 | Range of wellness products and journals. | Peter Jones | Signed | Active [34][35] | |
| Episode 7 | 15 February 2024 | Jasmine Wicks-Stephens | Faace | 60,000 | 15 | Skincare brand | Steven Bartlett and Peter Jones and Touker Suleyman | Signed | Active [36] | |
| Episode 7 | 15 February 2024 | Gemma Connolly | Scoff Paper | 50,000 | 25 | Edible potato-infused gift cards for dogs | Sara Davies | Signed | Active [37][38] | |
| Episode 7 | 15 February 2024 | Mike Gordon and Ben Whittaker | Kerbo Charge | 50,000 | 6 | Protective cover for EV charging cables | Deborah Meaden | Signed | Active [39][40] | |
| Episode 8 | 22 February 2024 | Joe Woolf | Tasty Mates | 60,000 | 20 (15% once investment is repaid) | Gummy candy range | Peter Jones | Signed | Liquidation (2024) [41][42] | |
| Episode 8 | 22 February 2024 | Dave Weller | Randy Cow | 80,000 | 40 | Waterproof pocket beachwear | Peter Jones and Touker Suleyman | Failed [note 9] | Active [43][44] | |
| Episode 9 | 29 February 2024 | Martin Orty and Jane Sibley | Sibstar | 125,000 | 10 (plus 5% advisory shares for each dragon) |
Financial spending for dementia | Sara Davies and Deborah Meaden | Signed | Active [45][46] | |
| Episode 9 | 29 February 2024 | Joe Gray and Lottie White | Myo Master | 100,000 | 10 (Drops to 5% if investment is repaid within 12 months) |
Sports recovery products | Sara Davies and Gary Neville | Unclear [note 10] | Active [47] | |
| Episode 10 | 7 March 2024 | Diane Challender | Zebedee Any Angle | 75,000 | 40 (Drops to 30% if investment is repaid within 18 months) |
Non-slip clothes rails | Sara Davies | Signed | Active [48][49] | |
| Episode 10 | 7 March 2024 | João Andrade and Camillo Scarselli | One Hundred Group | 100,000 | 5 (Bartlett will also take 5% royalties on sales of merchandise until the investment is repaid) |
Trail-running world championship | Steven Bartlett | Failed [note 11] | Active [50] | |
| Episode 11 | 14 March 2024 | Kitty August | The Natural Play Makeup Company | 75,000 | 20 | Children's make-up | Deborah Meaden | Unclear [note 12] | Active [51] | |
| Episode 11 | 14 March 2024 | Anthony Cherry | Time:O:Stat | 80,000 | 30 (Reduces to 20% upon investment being repaid) |
Thermostat for landlords | Touker Suleyman | Unclear [note 13] | Active [52][53] | |
| Episode 12 | 21 March 2024 | Amelia Christie-Miller | Bold Bean Co | 50,000 | 7.5 | Seasoned butter beans | Deborah Meaden | Failed [note 14] | Active [54][55] | |
| Episode 12 | 21 March 2024 | Flinty Bane and Ben Barter | Skin | 50,000 | 10 | Price comparison app for skin products | Sara Davies | Signed | Active [56][57] | |
| Episode 13 | 28 March 2024 | Gina Farren | Glaize Manicure | 100,000 | 8 | Stick on finger nails | Sara Davies and Deborah Meaden | Unclear [note 15] | Active [58] | |
| Episode 13 | 28 March 2024 | Louise and Ian Toll | Furr Boost Drink | 50,000 | 30 (Drops to 20% if investment is repaid within 12 months.) |
Vitamin based smoothies for dogs | Touker Suleyman | Failed [note 16] | Active [59][60] | |
| Episode 14 | 4 April 2024 | Charlotte and Grant Clemence | Yard Art UK Ltd | 50,000 | 35 (Drops to 25% if investment is repaid within 18 months.) |
Outdoor art pieces | Steven Bartlett and Sara Davies | Unclear [note 17] | Active [61][62] |
- ↑ Ross Liang was the first entrepreneur who has down's syndrome to gain investment on the show.
- ↑ Pop Specs investment status remains unclear. There is no record of any dragons being listed as shareholders or directors. Press reaction at the time suggested that the company may have plagiarised the spectacles from BBC sitcom Absolutely Fabulous. Remains active.
- ↑ The Secret Garden Glamping's investment status remains unclear. There is no record of Meaden being listed as a shareholder or director. Remains active.
- ↑ Cosy Cinema's investment status remains unclear. The Colderly's stated that they had met with both dragons since filming, however there is no record of either being listed as shareholder or directors. Company in liquidation as of 2025.
- ↑ Giselle Boxer was the first entrepreneur to receive offers from six dragons.
- ↑ See Acu seeds controversy
- ↑ Inventor Cat's investment status remains unclear. Carpio has promoted his appearance as successful, however there is no record of Meaden being listed as shareholder or director. Remains active.
- ↑ Sopper Books' pitch for £1, valuation of £100 and investment of £5 is the lowest in the show’s history to date.
- ↑ Randy Cow's investment is believed to have failed. Weller defined the overall experience as stressful and stated the dragons 'wished him all the best,' indicating no progression following filming. Remains active.
- ↑ Myo Master's investment status remains unclear. There is no record of the dragons being listed as shareholders or directors. Remains active.
- ↑ One Hundred Group's investment appears to have failed. Joᾶo Andrade has suggested that during the gap between filming the episode and airing the company partnered with another investor. Remains active.
- ↑ The Natural Play Makeup Company's investment status remains unclear. There is no record of Meaden being listed as a shareholder or director. Remains active.
- ↑ Time:O:Stat's investment status remains unclear. There is no record of Suleyman being listed as a shareholder or director. Press reaction to the pitch was generally negative, indicating the possibility of Suleyman withdrawing. Remains active.
- ↑ Bold Bean Co's investment does not appear to have completed. Miller has suggested she was dissatisfied with sales and growth in the months following her appearance and has been critical of how her pitch was edited. Remains active.
- ↑ Glaize Manicure's investment status remains unclear. Farren promoted her pitch as successful, however there is no record of the dragons being listed as shareholders or directors. Remains active.
- ↑ Furr Boost Drink's website blog suggests the investment was withdrawn during due diligence. Remains active.
- ↑ Yard Art's investment status remains unclear. There is no record of the dragons being listed as shareholders or directors. Remains active.
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity Given % | Description of product | Investing Dragon(s) | Result After Filming | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 9 January 2025 | Joseph Keegan | BodyXcore | 105,000 | 37.5 | Portable exercise equipment | Peter Jones, Touker Suleyman and Joe Wicks | Signed | Active [63][64] | |
| Episode 1 | 9 January 2025 | Emma Burke | Laceeze | 50,000 | 40 (Drops to 30% if investment is repaid within 12 months.) |
Aid for tightening shoelaces | Touker Suleyman | TBC | Active [65] | |
| Episode 2 | 16 January 2025 | Luke and Owen Buckmaster | Doughboys Pizza | 90,000 | 10 | Frozen pizzas | Peter Jones | Failed [note 1] | Active [66] | |
| Episode 2 | 16 January 2025 | Aaron Morris and Zara Paul | Choppity | 100,000 | 15 (Drops to 12.5% upon investment being repaid) |
AI video editing software | Peter Jones | Failed [note 2] | Active [67][68] | |
| Episode 2 | 16 January 2025 | Alex Street | Mystery Jersey King | 50,000 | 15 (Drops to 10% if investment is repaid within 18 months) |
Random football shirts on a monthly subscription | Sara Davies | Signed | Active [69][70] | |
| Episode 3 | 23 January 2025 | Yanna Smaglo | Nenya | 80,000 | 20 | Ukrainian fashion brand | Steven Bartlett and Deborah Meaden | Signed | Active [71][72] | |
| Episode 3 | 23 January 2025 | Susie Yau and Yan Ying | Dot Dot Bubble Tea | 50,000 | 10 | Bottled bubble tea | Steven Bartlett and Peter Jones | TBC | Active [73] | |
| Episode 4 | 30 January 2025 | Laura Harnett | Seep | 50,000 | 4 | Plastic-free household cleaning solutions | Deborah Meaden and Trinny Woodall | Signed | Active [74][75] | |
| Episode 4 | 30 January 2025 | Pete Anwyll | Karta bottle | 50,000 | 33 (Anwyll also accepted a job offer from Bartlett as part of the conditions of the investment) |
Water bottle used as a barbell jack | Steven Bartlett | Failed [note 3] | Active [76] | |
| Episode 4 | 30 January 2025 | Sin Teng-Tang (Sandy Tang) | Love Sum | 50,000 | 20 (Drops to 10% upon investment being repaid) |
Home-made dumplings | Peter Jones | Signed | Active [77][78] | |
| Episode 5 | 6 February 2025 | Shiv Sivakumar and Guy Sandelowsky | Omni | 75,000 | 2 | Plant-based pet food | Steven Bartlett and Deborah Meaden | Signed | Active [79][80] | |
| Episode 5 | 6 February 2025 | Will Little | Little’s | 80,000 | 5 | Flavoured instant coffee | Steven Bartlett | Signed | Active [81][82] | |
| Episode 6 | 13 February 2025 | Henry Bartlam and Alexandra Hollingsworth | Dig | 75,000 | 15 | Plant bed delivery service | Sara Davies | Signed | Active [83][84] | |
| Episode 6 | 13 February 2025 | Hayley Hanigan | Tiny Explorers | 50,000 | 20 | Baby equipment rental service | Sara Davies and Touker Suleyman | Signed | Active [85][86] | |
| Episode 6 | 13 February 2025 | Del Currie | Spudos crisps | 50,000 | 25 | Gluten free and vegan crisps | Peter Jones and Deborah Meaden | Signed | Active [87][88] | |
| Episode 7 [note 4] | 20 February 2025 | Elliot Tanner | Stashed Products | 100,000 | 7 (Drops to 4% upon investment being repaid) |
Hook rack for bikes | Touker Suleyman | TBC | Active [89] | |
| Episode 7 | 20 February 2025 | Brendon and Jaydon Manders | Lumberjaxe Food Company | 90,000 | 20 | Range of sauces and seasonings | Emma Grede | Signed | Active [90][91] | |
| Episode 8 | 27 February 2025 | Antony and Lisa Hicks | Snoap HQ | 50,000 | 7.5 | Soap and shampoo dispenser from solid bars | Peter Jones and Deborah Meaden | Signed | Active [92][93] | |
| Episode 8 | 27 February 2025 | James Cohen and Zak Marks | Kitt Medical | 75,000 | 7 | Medical kits for Anaphylaxis | Steven Bartlett and Deborah Meaden | Signed | Active [94][95][96] | |
| Episode 8 | 27 February 2025 | Carla Saull | Good Wash Day | 20,000 | 10 |
Hair towels that reduce friction, frizz and drying time | Sara Davies | Signed | Active [97][98] | |
| Episode 9 | 31 July 2025 | Jonathan Penna | Azio Beauty | 50,000 (with an additional 50,000 loan in the future) | 5 | Luxury skincare range | Touker Suleyman | TBC | Active [99] | |
| Episode 9 | 31 July 2025 | Omid Moallemi and David Parr | Prsnt | 90,000 | 15 (Peter Jones and Touker Suleyman hold 5% each, whilst Sara Davies will hold 2.5%) | Smartphone app that sends gifts to phone contacts | Sara Davies, Peter Jones and Touker Suleyman | Signed [note 5] | Active [100][101][102] | |
| Episode 10 | 3 October 2025 | Dr Samuel Bailey | Pippa Technologies | 100,000 (received 150,000) | 15 | Temperature sensor for cooking hobs | Peter Jones, Deborah Meaden and Touker Suleyman | TBC | Active [103] | |
| Episode 10 | 3 October 2025 | Bethan Higson and Alice Galsworthy | Mother Root Ginger | 60,000 (received 90,000) | 5 | Non-alcoholic ginger infused aperitifs | Steven Bartlett | TBC | Active [104] | |
| Episode 10 | 3 October 2025 | Phil Osband | Boot Bananas | 200,000 | 32 | Moisture-absorbing shoe deodorisers | Steven Bartlett and Peter Jones | TBC | Active [105] | |
| Episode 11 | 9 October 2025 | Amelia and Lydia Miller | Ivee Jobs | 75,000 | 7.5 | Recruitment agency for unemployed women | Steven Bartlett and Deborah Meaden | Signed | Active [106][107] | |
| Episode 12 | 16 October 2025 | Francisco Gimenez | Yuv Beauty | 250,000 (received £500,000. The largest sum of money received and highest valuation to date on the show.) | 2 | Range of hair-dyes | Steven Bartlett and Sara Davies | TBC | Active [108] | |
| Episode 13 | 23 October 2025 | Reedah El Saie | Brainspark | 10,000 (Received £30,000) | 3 | Digital education games | Sara Davies, Deborah Meaden and Touker Suleyman | Signed | Active [109] | |
| Episode 13 | 23 October 2025 | Sophie Elmer and Rebecca Moule | Mates Place | 100,000 | 20 | Residential app for mutual friends | Touker Suleyman | TBC | Active [110] | |
| Episode 14 | 30 October 2025 | Rajan Bhojwani | See The Tape | 35,000 | 40 | Visual aid for sellotape peeling | Steven Bartlett | TBC | Active [111] | |
| Episode 14 | 30 October 2025 | Andy Aitken and Joshua Mihill | Honest Mobile | 110,000 (received £165,000. Bartlett invests £110,000, Meaden invests £65,000) | 4.5 (Bartlett owns 3%, Meaden owns 1.5%) | eSim mobile phone network searches | Steven Bartlett and Deborah Meaden | TBC | Active [112] | |
| Episode 14 | 30 October 2025 | Simon Sansome | Snowball Community | 80,000 | 25 | Comparison and review app for accessability in facilities | All five dragons | Signed | Active [113][114] |
- ↑ Doughboys Pizza has not shown indication of the investment going through. They appear to have instead entered into an agreement with a business cashflow lender. Remains active.
- ↑ Choppity stated that they and Jones made a mutual decision not to accept his investment shortly after filming. Remains active.
- ↑ In August 2025, Karta bottle applied to voluntarily be struck-off the register with no record of Bartlett being listed as a shareholder or director. Remains active.
- ↑ Episode 7 of series 22 was the first in the show's history to show less than 4 pitches.
- ↑ Omid Moallemi has since posted his activity in working with Sara Davies, but does not appear to have signed with Peter Jones or Touker Suleyman. Remains active.
Series 23
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity Given % | Description of product | Investing Dragon(s) | Result After Filming | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 29 January 2026 | Chloe Messer | Hat n Spicy | 50,000 | 30 | Up-cycled party hats | Peter Jones and Touker Suleyman | TBC | Active [115] | |
| Episode 1 | 29 January 2026 | Murad Huseynov | Mosiac Journal | 70,000 | 15 | Photo album printing of online photos | Steven Bartlett | TBC | Active [116] | |
| Episode 1 | 29 January 2026 | Gulshen Bano | Strike Back Self Defence | 25,000 | 10 | Self-defence classes for women | Jenna Meek | Signed | Active [117][118] | |
| Episode 2 | 5 February 2026 | Danielle Close | My Skin Feels | 50,000 | 20 | Skincare made from food waste | Deborah Meaden and Gary Neville | Failed [note 1] | Active [119][120] | |
| Episode 2 | 5 February 2026 | Benjamin and Natalia Reeves | Swish | 80,000 (received 90,000) | 10 | Portable golf ball washer | Peter Jones, Gary Neville and Touker Suleyman | Signed [note 2] | Active [121][122] | |
| Episode 2 | 5 February 2026 | Jinesh Vohra | Sprive | 50,000 | 5 | Mortgage comparison and rewarding app | Peter Jones, Deborah Meaden and Touker Suleyman | TBC | Active [123] | |
| Episode 2 | 5 February 2026 | Oliver and Tina Hallam | Flavour Bombs | 50,000 | 25 | Food seasonings shaped as globes | Peter Jones | TBC | Active [124] | |
| Episode 3 | 12 February 2026 | Olivia and Tanyka Davson | Cubbi | 50,000 | 10 | Money-saving app for new parents | Suzie Ma | Signed | Active [125][126] | |
| Episode 3 | 12 February 2026 | Martin and Tomas Rosinski | OnlyCat | 200,000 | 10 | Microchip cat flap | Steven Bartlett | TBC | Active [127] | |
| Episode 4 | 19 February 2026 | Roman Haghighat | Health & Holistics | 100,000 | 30 (Reduces to 20% if investment is returned within 24 months) | Sea-moss-powered wellness brand | Steven Bartlett, Peter Jones and Tinie Tempah | TBC | Active [128] | |
| Episode 5 | 26 February 2026 | Zaahirah Adam | Hati | 150,000 | 30 | Phone call-first dating app | Steven Bartlett | TBC | Active [129] | |
| Episode 5 | 26 February 2026 | Sam Beaney | Kibu | 65,000 | 20 | Modular headphones for children | Peter Jones and Jenna Meek | TBC | Active [130] | |
| Episode 6 | 5 March 2026 | Ben McGirr | Kompo | 68,000 | 35 | Countertop food composting gadget | Suzie Ma | TBC | Active [131] | |
| Episode 6 | 5 March 2026 | Helen and Philip Lord | Rehome | 100,000 | 15 | Second-hand kitchens, interiors and furniture | Deborah Meaden | TBC | Active [132] | |
| Episode 7 | 12 March 2026 | Laura Murphy | Oatco Superfuel | 50,000 | 15 (drops to 10% if investment is returned within two years) | Natural oat-based snacks and breakfast options | Steven Bartlett | TBC | Active [133] | |
| Episode 7 | 12 March 2026 | Jamie and John O’Donnell | Screw Caddy | 50,000 | 30 | Screwdriver tool aid | Deborah Meaden | TBC | Active [134] | |
| Episode 7 | 12 March 2026 | Rachel Williams | Albus & Flora | 50,000 | 30 (drops to 25% if investment is returned within two years) | SPF-focused skincare brand | Touker Suleyman | TBC | Active [135] |
- ↑ Danielle Close stated that 5 weeks following filming Meaden nor Neville responded to her attempts to connect, also denying reports from the Daily Mail that she had ‘returned’ Neville’s £25,000 investment, insisting that she never received it. She subsequently accepted investment from 5 angel investors, achieving more than £50,000 and gave away less equity. Remains active.
- ↑ Swish appear to have signed with Peter Jones, now selling through his company American Golf, however Neville and Suleyman’s investment status is unclear. Remains active.
Rejected Investments
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Money offered (£) | Equity offered % | Description of product | Proposed Dragon(s) | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 5 | 1 February 2024 | Timothy Binnington and Daniella Binnington-Nessman | Manta Hair | 240,000 | 24 / 33 | Sensitive hair brushes range | Sara Davies, Peter Jones and Touker Suleyman [note 1] | Active [136] | |
| Episode 9 | 29 February 2024 | Richard Marles | Park Life | 150,000 | 30 / 20 | Frisby style dog-biscuits | Peter Jones and Touker Suleyman [note 2] | Active [137] | |
| Episode 11 | 14 March 2024 | Bob Gokani | Ezidrops | 30,000 | 30 (Reduces to 20% upon investment being repaid) |
Eye and ear drop tool | Peter Jones and Touker Suleyman [note 3] | Active [138] | |
| Episode 12 | 21 March 2024 | Peony Li | We Are Jude | 100,000 | 3 | Bladder supplements | Emma Grede, Peter Jones, and Deborah Meaden [note 4] | Active [139] |
- ↑ Manta Hair rejected the offers of investment, deeming the equity requested to be too high. Remains active.
- ↑ Park Life rejected the offers of investment, deeming the equity requested to be high. Remains active.
- ↑ Ezidrops rejected the offers of investment, disagreeing with the dragon’s feedback on his overall strategies and refusing to part with more than 5%. Remains active.
- ↑ We Are Jude rejected the offers of investment, refusing to part with more than 1.5%. Remains active.
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Money offered (£) | Equity offered % | Description of product | Proposed Dragon(s) | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 3 | 23 January 2025 | Andrew Brownlie | Canine Dip and Dive | 10,000 | 20 | Swimming lessons for dogs | Sara Davies and Peter Jones [note 1] | Active [140] | |
| Episode 6 | 13 February 2025 | Trib Gosain and Reid Jacoby | The Gilley Umbrella | 50,000 | 20 | Watertight case for umbrellas | Peter Jones [note 2] | Active [141] |
Series 23
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | dragons reaction | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 03 | 12 February 2026 | Richard Peter and Erica Pugh | Compoclosets | 100,000 | 20 | Portable composting toilet | Peter Jones [note 1] | Active [142] | |
| Episode 6 | 5 March 2026 | Gordon Leatherdale | Natural & Noble and Dog by the Hob | 100,000 | 40 | Alcohol and cocktail-making kits and dog treat baking kits. | Peter Jones and Deborah Meaden [note 2] | Active [143] |
- ↑ Compoclosets rejected the offer of investment, deeming the equity requested to be too high, whilst also considering Jones’ admission that he did not have their desired contacts in the manufacturing of recreational vehicles. Remains active.
- ↑ Leatherdale rejected the offer of investment refusing to part with more than 30%. Both Jones and Meaden subsequently cited his uncomfortability at investment and declined to negotiate. Remains active.
Failed Pitches
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | Dragons' reaction | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 2 | 11 January 2024 | Dr Chanise Thompson and Shanett Thompson | Renter Score | 50,000 | 15 | Advisory services for mortgages based on rent paid | Renter Score's pitch failed due to the dragons’ belief that credit score websites offered more legacy and would quickly implement any differences noted. Steven Bartlett did however offer to advise the business for a short time. Dissolved by 2024. | Dissolved (2024) [144] | |
| Episode 2 | 11 January 2024 | William Watt | Above Below | 100,000 | 5 | Tow raft for swimhiking rucksacks | Above Below's pitch failed due to Watt's difficulty in explaining his business model, whilst the dragons cited a lack of value in patenting and significant financial losses. Peter Jones overall summarised Watt's pitch as terrible. Remains active. | Active [145] | |
| Episode 3 | 18 January 2024 | Billy Childs | BC Boots UK | 100,000 | 10 | Match worn and player issued football boots | BC Books UK's pitch failed due to the dragons citing low profits and belief that sports memorabilia of such value should have profits donated to charity. Gary Neville did however offer to advise the business for a short time. Remains active. | Active [146][147] | |
| Episode 4 | 25 January 2024 | Daniel Westall and Naomi Walmsley | The Stone Age Company | 40,000 | 20 | Stone-age education and work shops | The Stone-Age Education's pitch failed due to the dragon's citing annual losses for 5 years and belief that they lacked the skills to run the business. Peter Jones however did offer to advise the business for a short time. Remains active. | Active [148] | |
| Episode 4 | 26 January 2024 | Isaac Tambini | Pola Poles | 50,000 | 15 | Alternative to ice lollys | Pola Poles pitch failed due to the dragon's disbelief that the lollies would compete against bigger brands and that Tambini understood the market. Remains active. | Active [149] | |
| Episode 5 | 1 February 2024 | Janani Prabhakaran | Unbaggeded | 80,000 | 10 | Luggage pick-up service | Unbaggeded's pitch failed due to the dragon's concern over the royalties of outsourcing baggage storage and low profit margins. Remains active. | Active [150] | |
| Episode 6 | 8 February 2024 | William Hogge | The Inhaler Tailor | 80,000 | 10 | Protective cases for asthma inhalers | The Inhaler Tailor's pitch failed due to the dragon's concerns over Hogge's ability to create a manufacturing line so soon and lacked an innovative design. Touker Suleyman did however offer to advise the business on resourcing for a short time. Remains active. | Active [151] | |
| Episode 7 | 15 February 2024 | Maria Antoniou | Chocolate Moments | 50,000 | 20 | Chocolate bar blended with crisps | Chocolate Moments’ pitch failed due to the dragons citing low profits and concerns over the packaging and niche market. Remains active. | Active [152] | |
| Episode 8 | 22 February 2024 | Charlie Rudkin-Wilson | Müll Club | 30,000 | 12 | Plastic recycling scheme | Müll Club's pitch failed due to the dragon's concerns over profitability and lack of widespread opportunity to distribute. Remains active. | Active [153] | |
| Episode 8 | 22 February 2024 | Shabbir Mookhtiar and Dinesh Patil | Cook My Grub (renamed ”Flavers”) | 150,000 | 7 | Gourmet ready meal app | Cook My Grub's pitch failed due to the dragons citing high losses and concerns that the company would not raise investment nor profit by the millions in a bid to compete. Company merged with Homecooks in 2024. | Sold (2024) [154][155] | |
| Episode 9 | 29 February 2024 | Daniel Vajsabel | Meetini (We Are Spirits) | 75,000 | 15 | Electric built-in bar cargo bicycle | Meetini's pitch failed due to the dragons citing low sales, low profits and clashes of eco-friendly and non-eco friendly packaging. Dissolved by 2025. | Dissolved (2025) [156] | |
| Episode 10 | 7 March 2024 | Danny, Ricky and Nick King | Goats of the Gorge | 30,000 | 10 | Goat milk skincare brand | Goats of the Gorge's pitch failed due to the dragons citing major competition and lack of vegan friendly ingredients. Remains active. | Active [157] | |
| Episode 10 | 7 March 2024 | David Doughty and Barry Shanks | DD Aviation | 75,000 | 5 | Space travel | DD Aviation's pitch failed due to the dragons suggesting the company may already have the money asked for and concerns over the company depending on investors introducing them to wealthy customers only. Remains active. | Active [158] | |
| Episode 11 | 14 March 2024 | Marietta Hickman | Cheeky Nibble | 60,000 | 10 | Free-from dessert-inspired granola | Cheeky Nibble's pitch failed due to the dragon's concerns over the direct to consumer sales strategy and citing a high level of sugar in the product. Remains active. | Active [159] | |
| Episode 12 | 21 March 2024 | Nodar Babuadze and Nino Loladze | Automated shower cleaner | 50,000 | 10 | Automated cleaning system for showers | Automated shower cleaner's pitch failed due to the dragons citing the major installation cost would see customers prefer paying a cleaner. Remains active. | Active [160] | |
| Episode 13 | 28 March 2024 | Stephen Keane | Audio Mag Media | 75,000 | 10 | Children's special needs educational magazine | Audio Mag Media's pitch failed due to the dragons citing Keane did not own the exclusive rights to the product's technology and lacked scalability. Remains active. | Active [161] | |
| Episode 13 | 28 March 2024 | Abeer Iqbal | Remy Sleep | 80,000 | 5 | Bean bags/pods and weighted blankets | Remy Sleep's pitch failed due to the dragons citing averaging sales, concerns over Iqbal's digital marketing strategy and use of polystyrene. Company in liquidation as of 2025. | Liquidation (2025) [162] | |
| Episode 14 | 4 April 2024 | Peter Taylor | Nidhogger Mead | 80,000 | 5 | Honey and mead infused alcohol beverages | Nidhogger Mead's pitch failed due to the dragon's concerns over wholesale margins leaving the company financially unstable and lacked mainstream scalability. Remains active. | Active [163] | |
| Episode 14 | 4 April 2024 | Rich Baxter | Stomp It Foot Drum Kit [note 1] | 50,000 | 25 | Foot operated drum-kit | Stomp It Foot Drum Kit's pitch failed due to the dragon's concerns over high competition from natural drum kits and lacking a scalable opportunity. Dissolved by 2024. | Dissolved (2024) [164] | |
| Episode 14 | 4 April 2024 | Carrie and Tori | Nail Pad | 60,000 | 35 | Self-manicure aids | Nail Pads’ pitch failed due to the dragons citing over-expenditure on patents, high competition and the duo's requirement for excessive advice. Touker Suleyman did however offer to advise the business for a short time. Remains active. | Active [165] | |
| Episode 14 | 4 April 2024 | Charlotte and Wesley Pierce | Wiggy | 50,000 | 10 | Natural vitamins and minerals alternative to viagra | Wiggy's pitch failed due to the dragons citing the duo's lack of knowledge on nutrition and struggle to dissolve the sachets. Remains active. | Active [166] |
- ↑ Stomp It Foot Drum Kit was the only pitch to appear at a reduced length in this series.
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | dragons reaction | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 9 January 2025 | Ashfaq and Issa Patel | Diso | 100,000 | 2.5 | Vegan and sugar free vitamin supplements | Diso's pitch failed due to the dragons citing difficulty in consuming the product and major net losses. Remains active. | Active [167] | |
| Episode 1 | 9 January 2025 | Katriona Shovlin | Hen Weekend Chicken Boarding | 40,000 | 20 | Hotel for hens and ducks | Hen Weekend's pitch failed due to the dragons citing low profits and ease of replication. Remains active. | N/A | |
| Episode 2 | 16 January 2025 | Rachel and Holly Wisson-Brooks | The Chocolate Cocktail Club | 80,000 | 8 | Chocolate cocktail range | The Chocolate Cocktail Club's pitch failed due to the dragon's belief that the expenditure of opening more Central London venues would greatly affect the net profits. Remains active. | Active [168] | |
| Episode 3 | 23 January 2025 | Paul Hernan | Vertebrae | 100,000 | 10 | All-in-one bathroom solution | Vertebrae's pitch failed due to the dragons citing the product did not save a notable amount of space, Hernan not being able to renew his expired patent and his 23-year struggle to get the product noticed. Touker Suleyman did however offer to advise the business for a short time. Remains active. | Active [169] | |
| Episode 4 | 30 January 2025 | Lucie MacLeod | Hair Syrup | 190,000 | 3 | Pre-wash hair oils | Hair syrup’s pitch failed due to the dragon’s concerns that MacLeod did not understand how investments are repaid, subsequently seeing Suleyman withdraw his offer of 3% for 190,000 after she initially accepted. Macleod nonetheless reported a major growth in sales following her appearance. Remains active. | Active [170][171] | |
| Episode 5 | 6 February 2025 | Birendra Khadka and Kelsang Sahak | Chakow | 100,000 | 13 | Bidet that saves on water | Chakow’s pitch failed due to the dragon’s citing high competition and lack of UK demand for the product. Remains active. | Active [172] | |
| Episode 5 | 6 February 2025 | Faye Whitley and Jake Powell | Beevive | 80,000 | 8 | Supplements and gift packages for Bees | Beevive’s pitch failed due to the dragon’s belief that investment was not the right direction for the business whilst it pushed for an ethical approach. Meaden did however offer to advise the business. Remains active. | Active [173] | |
| Episode 7 | 20 February 2025 | Nitya Dintakurti, | Unpause | 100,000 | 2.5 | Cooling aid for menopausal flushes | Unpause’s pitch failed due to the dragons citing high competition and low net profits, subsequently ridiculing the valuation. Touker Suleyman did however offer to aid marketing for a short time. Remains active. | Active [174] | |
| Episode 8 | 27 February 2025 | Millie Flemington-Clare | Human Beauty | 50,000 | 20 | Range of cosmetics for disabilities | Human Beauty’s pitch failed due to the dragon’s citing low turnovers. Steven Bartlett, Peter Jones and Touker Suleyman did however offer to advise the business in distribution, marketing and supplies. Remains active. | Active [175] | |
| Episode 9 | 31 July 2025 | Anshu Ahuja | DabbaDrop | 100,000 | 3 | South Asian meal with sustainability kits and zero waste takeaway | DabbaDrop's pitch failed due to the dragons citing a difficulty in the unique selling point except the dabba itself, downfall of profit margins, higher net losses, and ridiculing the valuation. Remains active. | Active [176] | |
| Episode 9 | 31 July 2025 | Matt and Max Palfrey | Fidget-T | 50,000 | 10 | Fidget toys, bubble wrap, and T-shirts for neurodivergence people | Fidget-T's pitch failed due to the dragons citing that the business is more of a charity, the limitations of licensing the patents to some supermarkets, and ridiculing the valuation due to the business running at early stage. Remains active. | Active [177] | |
| Episode 10 | 2 October 2025 | Liha Okunniwa and Abi Oyepitan | Liha Beauty | 100,000 | 10 | African botanical bodycare | Liha Beauty's pitch failed due to the dragons citing continuing net losses and belief that £100,000 would not be enough for the company to profit. Dissolved in 2019 but continues to trade independently. | Dissolved (2019) [178] | |
| Episode 11 | 9 October 2025 | Christopher Roberts (appeared as Ranger Chris) | Dinomania Ltd | 100,000 | 15 | Educational dinosaur exhibitions | Dinomania's pitch failed due to the dragon’s concerns over whether Robert would meet his required turnover to return investment and what a dragon would contribute towards development. Remains active. | Active [179] | |
| Episode 11 | 9 October 2025 | Samuel Fresco and Stephen Wildish | Notorious Nooch | 100,000 | 20 | Vegan seasonings and spices | Notorious Nooch's pitch failed due to the dragon’s citing the duo had another business as their primary focus and the vegan branding lacking visibility on the packaging. Remains active. | Active [180] | |
| Episode 11 | 9 October 2025 | Andrew Telfer and Gillian Erskine | Wildstrong | 40,000 | 10 | Outdoor movement and strength classes | Wildstrong’s pitch failed due to the dragons citing low turnovers, high net losses and the duo not willing to focus on the business full time. Remains active. | Active [181] | |
| Episode 12 | 16 October 2025 | Carolyn Asome and Phil Moore | L’hood | 150,000 | 15 | Bio-degradable head-wear | L’hood's pitch failed due to the dragon’s concerns over the RRP and possible long term investment return. Remains active. | Active [182] | |
| Episode 12 | 16 October 2025 | Sarah Louise Fairburn | Imp and Maker | 100,000 | 10 | Personalised gift hampers | Imp and Maker's pitch failed due to the dragons citing Fairburn’s major net losses despite investing £1,000,000 into the business, subsequently advising her to reduce marketing expenses. Remains active. | Active [183] | |
| Episode 12 | 16 October 2025 | Jay McGregor | Graceful Graves | 70,000 | 10 | Grave and cemetery maintenance service | Graceful Graves’ pitch failed due to the dragon’s uncomfortability at profiting from customers' grief and the cost of the monthly subscriptions. Remains active. | Active [184] | |
| Episode 13 | 23 October 2025 | Andrew Bowers | North Wrestling | 60,000 | 25 | Pro-wrestling promotion | North Wrestling’s pitch failed due to the dragon’s belief that Bowers would need significantly more money to launch the business and were skeptical of demand in the United Kingdom. Remains active. | Active [185] | |
| Episode 13 | 23 October 2025 | Fiona Ritchie | The Ink Balm | 65,000 | 15 | Vegan tattoo aftercare products | The Ink Balm’s pitch failed due to the dragons citing a lack of USP, and belief that Ritchie should directly approach tattoo shops to kickstart. Remains active. | Active [186] | |
| Episode 14 | 30 October 2025 | Laura Grant and Stacey Green | Shades Dancewear | 75,000 | 10 | Ethnicity themed dance wear | Shades Dancewear’s pitch failed due to the dragon’s belief that the business would need more than £75,000 to launch and needed further funding before asking for investment. Remains active. | Active [187] |
Series 23
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | dragons reaction | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 29 January 2026 | Joseph Henai and Karmen Gadi | The Original Teffly | 100,000 | 2.5 | Dairy-free drinks made from Teff | The Original Teffly’s pitch failed due to the dragons citing a lack of plant based uniqueness and concerns over the company’s previous fund-raising rounds. Remains active. | Active [188] | |
| Episode 03 | 12 February 2026 | Kate and Louise | Craft & Crumb | Home baking kits | 100,000 | 3 | Craft & Crumb’s pitch failed due to the dragons ridiculing the valuation based on its net profits and advised them to cautiously expand before seeking investment. Dissolved by 2016 but continues to trade independently. | Dissolved (2016) [189] | |
| Episode 4 | 19 February 2026 | Alex and Sean Brassill | JNCK Bakery | 100,000 | 5 | Low-sugar cookies | JNCK Bakery’s pitch failed due to the dragons citing high net losses and overall dissatisfaction with the taste and branding. Company in liquidation as of 2025. | Liquidation (2025) [190] | |
| Episode 4 | 19 February 2026 | John McClarey | Business Fives Limited | 50,000 | 5 | Corporate charity events | Business Fives Limited’s pitch failed due to the dragons citing a lack of clarity on McClarey’s business model, seeing a division of profits to charity. Peter Jones did however offer to advise the business for a short time in relation to its charity donations. Remains active. | Active [191] | |
| Episode 4 | 19 February 2026 | Rob Smith and Jo | Active Hands | 75,000 | 5 | Gripping aids for the disabled | Active Hands’ pitch failed due to the dragons citing the business as family run, subsequently believing an investor would disrupt the business model. Remains active. | Active [192] | |
| Episode 5 | 26 February 2026 | James Martin | Glawning | 60,000 | 10 | Luxury cotton bell-tent awnings | Glawning’s pitch failed due to the dragons citing the main products Martin intended to sell were not yet developed and that the patent application was at an early stage. Remains active. | Active [193] | |
| Episode 5 | 26 February 2026 | Connor Jordan and Harry Watmough | Club Cultured | 50,000 | 3.5 | Wellness fermented and pickled products | Club Cultured's pitch failed due to the dragons citing high net losses and concerns over Jordan and his partners facing dilution following investment. Remains active. | Active [194] | |
| Episode 6 | 5 March 2026 | Catherine Fernando | Iyasu | 50,000 | 20 | Evo and vegan-friendly leather medical bags | Iyasu’s pitch failed due to the dragons citing high RRP, Fernando’s lack of marketing outside of the medical industry and concerns over her lack of confidence in the business’s future. Remains active. | Active [195] | |
| Episode 7 | 12 March 2026 | Fred Parry | Chicken Rush | 50,000 | 10 | GPS-powered hide-and-seek game | Chicken Rush’s pitch failed due to the dragon’s concerns that the concept was niche for investment and needed to grow before achieving such. Jenna Meek did however offer to advise the business for a short time.Remains active. | Active [196] |
References
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- ↑ "UNBAGGAGED LTD Company number SC617850". Companies House. Retrieved 1 February 2024.
- ↑ "DEEP BREATH LTD Company number 12285778". Companies House. Retrieved 8 February 2024.
- ↑ "CHOCOLATE MOMENTS LTD Company number 11195884". Companies House. Retrieved 15 February 2024.
- ↑ "MULL CLUB LTD Company number 12747099". Companies House. Retrieved 22 February 2024.
- ↑ "BLUE VELVET INNOVATIONS LTD Company number 12385105". Companies House. Retrieved 22 February 2024.
- ↑ "JUNO FOOD LTD Company number 12812856". Companies House. Retrieved 12 January 2025.
- ↑ "MEETINI LIMITED Company number 13311806". Companies House. Retrieved 30 July 2025.
- ↑ "GOATS OF THE GORGE LTD Company number 12668448". Companies House. Retrieved 7 March 2024.
- ↑ "DD AVIATION LIMITED Company number 09677613". Companies House. Retrieved 7 March 2024.
- ↑ "CHEEKY NIBBLE LIMITED Company number 14663975". Companies House. Retrieved 15 March 2024.
- ↑ "NGBR LTD Company number 09110227". Companies House. Retrieved 21 March 2024.
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- ↑ "SUMO SLEEP LTD Company number 12034354". Companies House. Retrieved 30 July 2025.
- ↑ "NIDHOGGR MEAD CO. LIMITED Company number 13092219". Companies House. Retrieved 4 April 2024.
- ↑ "STOMP IT LTD Company number 14861629". Companies House. Retrieved 5 April 2024.
- ↑ "NAILPAD LIMITED Company number 09197554". Companies House. Retrieved 4 April 2024.
- ↑ "WIGGY GROUP LTD Company number 13909388". Companies House. Retrieved 5 April 2024.
- ↑ "OQO HEALTH LIMITED Company number 15672716". Companies House. Retrieved 9 January 2025.
- ↑ "THE CHOCOLATE COCKTAIL CLUB LTD Company number 11298764". Companies House. Retrieved 16 January 2025.
- ↑ "VERTEBRAE LTD Company number 05096125". Companies House. Retrieved 23 January 2025.
- ↑ Griffiths, Eleri (31 January 2025). "My firm is booming despite Dragons' Den rejection". BBC. Retrieved 30 January 2025.
- ↑ "BEAUTY BAY LIMITED Company number 06427672". Companies House. Retrieved 6 February 2025.
- ↑ "CHAKOW LIMITED Company number 14762722". Companies House. Retrieved 6 February 2025.
- ↑ "BEEVIVE LTD Company number 12016660". Companies House. Retrieved 6 February 2025.
- ↑ "RU MEDICAL LTD Company number 13799091". Companies House. Retrieved 20 February 2025.
- ↑ "HUMAN BEAUTY LTD Company number 12946907". Companies House. Retrieved 27 February 2025.
- ↑ "MADRAS CURRIES PRIVATE LIMITED Company number 11305503". Companies House. Retrieved 31 July 2025.
- ↑ "COMFA LIMITED Company number 14444782". Companies House. Retrieved 31 July 2025.
- ↑ "LIHA BEAUTY LLP Company number OC420002". Companies House. Retrieved 3 October 2025.
- ↑ "Dinomania LTD company number 09545876". Companies House. Retrieved 9 October 2025.
- ↑ "THE NOTORIOUS NOOCH COMPANY LIMITED Company number 12902802". Companies House. Retrieved 9 October 2025.
- ↑ "WILDSTRONG LTD Company number SC690533". Companies House. Retrieved 9 October 2025.
- ↑ "CIANA PRODUCTS LTD Company number 12403458". Companies House. Retrieved 16 October 2025.
- ↑ "IMP & MAKER LTD Company number 12893363". Companies House. Retrieved 16 October 2025.
- ↑ "GRACEFUL GRAVES LTD Company number 12685158". Companies House. Retrieved 16 October 2025.
- ↑ "NORTH SCHOOL OF WRESTLING CIC Company number 15275708". Companies House. Retrieved 23 October 2025.
- ↑ "THE INK BALM LTD Company number SC753525". Companies House. Retrieved 23 October 2025.
- ↑ "SHADES DANCEWEAR LTD Company number 10674953". Companies House. Retrieved 30 October 2025.
- ↑ "THE ORIGINAL TEFF-LY LTD Company number 15546545". Companies House. Retrieved 29 January 2026.
- ↑ "BKD LONDON LIMITED Company number 09081652". Companies House. Retrieved 12 February 2026.
- ↑ "JNCK BAKERY LTD Company number 13453734". Companies House. Retrieved 19 February 2026.
- ↑ "BUSINESS FIVES LTD Company number SC532079". Companies House. Retrieved 19 February 2026.
- ↑ "THE ACTIVE HANDS COMPANY LIMITED Company number 06206877". Companies House. Retrieved 19 February 2026.
- ↑ "GLAWNING LIMITED Company number 08750199". Companies House. Retrieved 26 February 2026.
- ↑ "CLUB CULTURED LTD Company number 11654485". Companies House. Retrieved 26 February 2026.
- ↑ "IYASU LIMITED Company number SC617719". Companies House. Retrieved 5 March 2026.
- ↑ "CLUCKIN ABOUT LTD Company number 15711351". Companies House. Retrieved 12 March 2026.