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Sky Living Loves

Television channel From Wikipedia, the free encyclopedia

Sky Living Loves (formerly Living Loves) was a British television channel owned by British Sky Broadcasting. It launched on 5 July 2010 and closed on 21 February 2012. It was the sister channel of Sky Living and Sky Livingit.

Picture format16:9, 576i (SDTV)
Launched5 July 2010
ReplacedLiving +2
Quick facts Programming, Picture format ...
Sky Living Loves
Final logo, until closure in February 2012
Programming
Picture format16:9, 576i (SDTV)
Ownership
OwnerBritish Sky Broadcasting
History
Launched5 July 2010
ReplacedLiving +2
Closed21 February 2012
Replaced bySky Sports F1
Former namesLiving Loves (2010-2011)
Close

History

On 17 March 2009, Virgin Media Television announced the closure of their teenage-oriented network Trouble, with a third spin-off to Living being launched in its place in the future.[1] Trouble closed on 1 April and its broadcast capacity was used to operate a two-hour timeshift of Living until plans were put through to launch the network.[2]

On 24 June 2010, Virgin Media Television announced that the third Living channel would officially launch as Living Loves, which would function as a catch-up service broadcasting comedy and drama programmes that had already aired on Living, allowing viewers to watch the shows again or catch up on shows they missed.[3][4][5] On 1 July, Living +2 was replaced on Sky and Virgin Media with Living Loves, showcasing a preview ahead of the channel's launch at 3 pm on 5 July. The channel broadcast daily from 3 pm to 2 am, and programmes shown on the network included Will & Grace, Private Practice, Ghost Whisperer and Charmed.

Living Loves was the last channel to be launched by Virgin Media Television, as a week later on 13 July, Virgin Media had completed their sale of Virgin Media Television to Sky.[6] Following the sale, Sky announced on 25 October 2010 that all the Living networks, including Living Loves, would gain the "Sky" prefix in early-2011.[7] As part of the change, Living Loves was rebranded on 1 February 2011 as Sky Living Loves.[8][9]

On 5 September 2011, Sky Living Loves began broadcasting 24 hours a day.[original research?] In November, it was announced that Sky Living Loves would close on 1 February 2012 as part of a restructure of the Sky-owned channels.[10][11] However, the restructure was delayed until 21 February 2012, with the channel closing at midnight.[12][13]

Former logos

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