Crush (2NE1 album)

Following the success of 2NE1's debut studio-album To Anyone (2010),^[1] rumors began to circulate about the group's second full-length Korean-language album. Prior to the release of the group's 2012 single "I Love You", YG Entertainment CEO Yang Hyun-suk unveiled plans for 2NE1 to release a new single every three weeks, eventually leading up to a new album.^[2] One year later in June 2013, however, Yang once again unveiled plans for the promotion of a series of songs leading up to a new album, supposedly to be released that October.^[3] It was only until February 13, 2014, when YG officially confirmed via YG Life the release of 2NE1's second Korean-language studio album, titled Crush, for February 24.^[4] The agency announced that the full-length album would instead consist of ten new tracks, with the exception of the Korean version of their Japanese single "Scream" (2012).^[5]

On February 19, 2014, it was announced that the release of the album would be postponed to two days later than originally intended, in order to coincide with the birthday of CL on the 26th.^[7] At the same time, the tracklist for the album was unveiled, and it was announced that "Come Back Home" and "Gotta Be You" would serve as its two singles. The name of the former track sparked curiosity among fans due to Yang's former group Seo Taiji and Boys having a song of the same name (1995); in an interview with Vice, 2NE1 leader CL confirmed that the name of the song was in fact intended to pay homage to the former group, although the concept of the music video would remain different.^[8][9] Crush and its two singles were released for digital consumption at midnight local time on February 27, while the album was released physically on March 7, 2014.^[10]

The digital download of the album was originally scheduled for release on February 24, 2014, but was pushed back to February 27 to coincide with CL's birthday on February 26. Two music videos for its lead single "Come Back Home" were scheduled for release on February 28, although neither were released until March 2.^[11] The music video for "Happy" was released on March 2.^[11]

Prior to the release of the album, 2NE1 held a private listening party for a group of 21 people selected from fans and music experts.^[12] It was revealed the new songs would be showcased for the first time at the opening dates of the group's All or Nothing World Tour in Seoul, South Korea on March 1 and 2, 2014.^[11] On May 20, 2014, 2NE1 uploaded the music video for "Gotta Be You" on their YouTube channel in commemoration of their fifth anniversary of debut.^[13][14]

More information Review scores, Source ...

Professional ratings

Review scores
Source	Rating
Idology	(positive)[15]
IZM	[16]
Los Angeles Times	[17]
Pitchfork	7.3/10[18]
Weiv	7/10[19]
Yahoo! Voices	[20]

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Crush received positive reviews from music critics. Rolling Stone named it the sixth best pop album of 2014—the only appearance from an Asian artist on the list, with Charles Aaron writing "Almost two years after K-pop first giddily barged into America's imagination, the genre hasn't sustained a post-"Gangnam Style" wave, but the Seoul machine [2NE1] keeps humming." He further highlighted the diversity of all its tracks, and identified "MTBD" as the album's centerpiece.^[21] Fuse noted the group's "knack for genre-melding" and wrote that "After fans waited nearly four years for their second full-length album, the K-pop phenoms did not disappoint with a slew of forward-thinking, wholly-accessible tracks". They selected "Come Back Home", "Baby I Miss You" and "Gotta Be You" as the album standouts.^[22][23] The publication further included Crush in their year-end ranking of best 40 worldwide albums of 2014.^[24]

Billboard ranked it the number one best K-pop album of the year, where they felt that it "proved more than worth the nearly-four-year wait" and highlighted the record's venture into new sonic territory with the fusion of different genres.^[25] August Brown of Los Angeles Times stated that "'Crush' has one foot in each country's pop music: K-pop's neon melodies, with sounds from America's trap and bass-music scenes. It's the most coherent LP to come out of this generation of K-pop."^[17] Writing for Pitchfork, Corban Goble commented that "The brash all-female Korean pop supergroup 2NE1's new album, Crush, bottles up contemporary trends as well as their usual EDM/reggae/hip-hop/R&B stylemash. But it represents a sleeker, more refined vision for the group."^[18] Conversely, Jeon Min-seok of webzine IZM had a more critical stance, feeling that the songs from the record were not as great as those found in the group's earlier albums.^[16]

Crush was chosen as the Favorite Girl Group Album on the "Girl Group Week Readers' Poll" hosted by Billboard in May 2014, beating albums by Girls Aloud, Little Mix, Destiny's Child and the Spice Girls.^[26] Billboard named it the 18th greatest K-pop album of the 2010s decade while Paste named it the 20th greatest K-pop album of all time, with the latter calling it a worthwhile last album "to one of K-pop's most important girl groups."^[27]

Following its release, Crush sold over 5,000 copies within four days in the United States and debuted at number 61 on the Billboard 200. In doing so, the album broke two records: the best selling K-pop album in the country (the record has since been beaten by Exo's Exodus which sold 6,000 copies) and the highest-charting album by a Korean artist on the Billboard 200, which would hold the record for two and a half years. In the group's native country South Korea, the album debuted and peaked at number two on the Gaon Album Chart in the chart issue dated March 2–8, 2014.^[28] According to Gaon's mid-year charts, the tracks from Crush have been downloaded over 5.2 million times;^[29] however, it underperformed it terms of physical sales compared to the group's previous records. Due to its successful digital performance, it landed their fourth nomination for Album of the Year at the 2014 Melon Music Awards.^[30]

Listeners accused the sixth track, "MTBD", of having an audio sample of a young boy reciting Quran verses. This struck social media by storm amongst 2NE1's Muslim listeners, with even death threats being posted on both the group's and CL's social media pages. Because of this controversy, YG Entertainment released an alternate version of "MTBD" which omits the sample.^[31]

Credits adapted from the liner notes of Crush.^[38]

Recording

• Recorded at YG Studios, Mapo-gu, Seoul