Markkinointi & Mainonta
Finnish marketing magazine (1994–2020)
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History and profile
M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur.[1] Weckström was the founding editor of the magazine.[2] M&M was first owned by Talentum.[3] Later it became part of Alma Talent.[4]
M&M came out weekly between its start in 1994 and 2009.[3] Then it appeared on a biweekly basis.[3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.[5]
The target audience of M&M was marketing professionals, including the managers and decision makers in the field.[6] The magazine published annual lists such as Top 300 brands.[7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising.[8] The last edition of the magazine appeared on 18 December 2020.[4][9] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia.[4]
M&M sold 3,500 copies in 2018.[6]