Marvin Glass and Associates
Chicago toy firm, 1941–1988
From Wikipedia, the free encyclopedia
Marvin Glass and Associates (MGA) was a toy design and engineering firm based in Chicago. Marvin Glass (1914–1974) and his employees created some of the most successful toys and games of the twentieth century such as Mr. Machine, Rock 'Em Sock 'Em Robots, Lite Brite, Ants in the Pants,[1] Mouse Trap, Operation, Simon, Body Language, and the Evel Knievel Stunt Cycle.[2][3][4]

History
Marvin Glass and Associates was founded in 1941. Its founder, Marvin Glass, was an entrepreneur and the creative force behind Marvin Glass and Associates. His salesmanship and uncanny ability to spark creativity in the designers he employed was unparalleled. In 1949, he licensed a "novelty item" to H. Fishlove & Company called Yakity Yak Talking Teeth. This item was invented by Eddy Goldfarb, who worked with Marvin Glass for a very short time after World War II.
The first big hit for Marvin Glass was Mr. Machine, a toy invented by a former watchmaker named Leo Kripak. A child could take Mr. Machine apart and put him back together. It was licensed to Ideal Toys and became such a hit that Lionel Weintraub, its president, made it his company mascot and featured it in many of Ideal's early TV ads. The company became so successful that Marvin Glass got his company logo printed on every package for the items it invented and licensed.
The organization's general counsel, James F. Coffee, and accountant Ernest Sonderling, were the architects of the successful business model whereby the designs and inventions were patented and licensed to various toy companies and manufacturers who would pay running royalties based on sales. Outside counsel, chairman and founder of the Intellectual Property Department at McDermott Will & Emery, Robert J. Schneider, was responsible for procuring the patents and protecting them from infringement. Mr. Schneider is currently co-chair of the Intellectual Property Department of Taft, Stettinius & Hollister LLP.[5]
Joseph M. Burck was a senior designer at Marvin Glass through the mid-1960s to early 1980s and invented or designed many of MGA's hottest items such as Inch Worm, Lite-Brite, Astrolite, Which Witch, Masterpiece, SSP Racers, Chu-Bops, and the Evel Knievel line of toys (Burck was Knievel's personal guest at the infamous Snake River Canyon jump.) Burck holds 10 US patents for items developed by MGA. Time Magazine named Lite-Brite one of the top 100 toys of all time.[6]
Marvin Glass died in 1974. Two years later, managing partner Anson Isaacson, partner Joseph Callan and designer Kathy Dunn were shot and killed and two others seriously wounded at the company's offices in Chicago. The perpetrator was 33-year old Albert Keller, a designer suffering from paranoid delusions who then killed himself.[7][8][9][10]
MGA was contracted by Bally-Midway to design coin-operated video games during the 1980s. Some of the games produced by MGA during this era include Tapper, Domino Man and Timber.
The company continued in operation until 1988. Several partners from Marvin Glass and Associates subsequently started Chicago-based Big Monster Toys.
Designs
| Year | Product | Manufacturer |
|---|---|---|
| 1959 | Tic Toy Clock | Ideal |
| 1960 | Mr. Machine | Ideal |
| 1961 | Great Garloo | Marx |
| 1961 | PopZaBall | Mattel |
| 1961 | Robot Commando | Ideal |
| 1962 | Bop the Beetle | Ideal |
| 1962 | Gaylord | Ideal |
| 1962 | Golferino | Hasbro |
| 1962 | King Zor | Ideal |
| 1963 | Ambush! | Hasbro |
| 1963 | Dandy the Lion | Irwin |
| 1963 | Jungle Hunt | Milton Bradley |
| 1963 | King of the Hill | Schaper Toys |
| 1963 | Mouse Trap | Ideal |
| 1963 | Penny the Poodle | Marx |
| 1964 | Clancy the Great | Ideal |
| 1964 | Crazy Clock | Ideal |
| 1964 | Interior Decorator Set | Irwin |
| 1964 | Perils of Pauline | Marx |
| 1964 | Rock 'Em Sock 'Em Robots | Marx |
| 1964 | Time Bomb | Milton Bradley |
| 1965 | American Flyer All Aboard Sets | Gilbert |
| 1965 | Fish Bait | Ideal |
| 1965 | James Bond 007 Action Toys | Gilbert |
| 1965 | Mystery Date | Milton Bradley |
| 1965 | Operation | Milton Bradley |
| 1965 | Tigeroo Bike Siren | Ideal |
| 1966 | Babysitter Game | Ideal |
| 1966 | Mosquito | Milton Bradley |
| 1966 | Thing Ding | Schaper Toys |
| 1967 | Careful | Ideal |
| 1967 | Clean Sweep | Schaper Toys |
| 1967 | Fang Bang | Milton Bradley |
| 1967 | Lite Brite | Hasbro |
| 1967 | That Kid Doll | Hasbro |
| 1968 | Big Mouth | Schaper Toys |
| 1968 | Bucket of Fun | Milton Bradley |
| 1968 | Little Lost Baby | Ideal |
| 1968 | Sand Lot Slugger | Milton Bradley |
| 1968 | Situation 4 | Parker Brothers |
| 1969 | Ants in the Pants | Ideal / Schaper Toys |
| 1969 | Astro Sound | Hasbro |
| 1969 | AstroLite | Hasbro |
| 1969 | Dynamite Shack | Milton Bradley |
| 1969 | Finders Keepers | Cardinal |
| 1969 | Humor Rumor | Whitman |
| 1969 | Sketch a Toon | Unknown |
| 1970 | Brink Ball | Lakeside |
| 1970 | Mad Marbles[11] | Lakeside |
| 1970 | Mind Maze | Parker Brothers |
| 1970 | Mr. Mad | Ideal |
| 1970 | Rattle Battle | Parker Brothers |
| 1970 | Snoopy and the Red Baron | Milton Bradley |
| 1970 | SSP | Kenner |
| 1970 | The Tiny Tim of Beautiful Things | Parker Brothers |
| 1970 | Twiddler | Parker Brothers |
| 1970 | The Wall Walker[12] | Kenner |
| 1970 | Which Witch? | Milton Bradley |
| 1971 | Alley Up | Hasbro |
| 1971 | Gnip Gnop | Parker Brothers |
| 1971 | Inchworm | Parker Brothers |
| 1971 | Masterpiece | Parker Brothers |
| 1971 | Smash Up Derby | Kenner |
| 1971 | Stay Alive | Milton Bradley |
| 1972 | Big M-X | Matchbox |
| 1972 | Blythe Doll | Kenner |
| 1972 | Bops 'n Robbers | Marx |
| 1972 | Don't Blow Your Top | Schaper Toys |
| 1972 | Skittle Horseshoes | Aurora |
| 1973 | Flip It | Aurora |
| 1973 | Silly Sammy | Marx |
| 1973 | Super Sunday Football[13] | Hasbro |
| 1974 | Body Language | Milton Bradley |
| 1974 | Evel Knievel Stunt Game[14] | Ideal |
| 1974 | Fighting Furies pirate action figures | Matchbox |
| 1974 | The Inventors | Parker Brothers |
| 1974 | Jack Be Nimble | Schaper Toys |
| 1974 | The Miss America Pageant[15] | Parker Brothers |
| 1974 | Planet of the Apes[16] | Milton Bradley |
| 1974 | Ricochet Racers | Hasbro |
| 1974 | Trip Hammer | Milton Bradley |
| 1974 | Tug Boat | Parker Brothers |
| 1975 | Hugo: Man of a Thousand Faces | Kenner |
| 1975 | Shrunken Head Apple Sculpture kit[17] | Milton Bradley |
| 1974 | Electronic Table Tennis[18] | Ideal |
| 1977 | Mister Rogers' Neighborhood Puppets & Trolley | Ideal |
| 1978 | Laser Attack | Milton Bradley |
| 1978 | Simon | Milton Bradley |
| 1979 | Maniac | Ideal |
| 1979 | Super Simon | Milton Bradley |
| 1980 | Chu-Bops | Amurol |
| 1981 | 4 wheel drive toy used in Attak Trak (Masters of the Universe) | Mattel |
| 1982 | Stuff Yer Face | Milton Bradley |
| 1985 | Rocks Bugs and Things | Ideal |
| 1988 | C.O.P.s and Crooks | Hasbro |
| 1988 | Smoochees | Fisher-Price Toys |