Medianet
Australian media monitoring and media intelligence company
From Wikipedia, the free encyclopedia
Medianet is an Australian media monitoring and media intelligence company that provides media distribution, monitoring, and analysis services to corporate, government, and communications professionals.[1]
 | |
| Company type | Private Limited |
|---|---|
| Founded | 1985 |
| Headquarters | Sydney, Australia & Melbourne, Australia |
Area served | Worldwide |
Key people | Amrita Sidhu, Bruce Davidson |
| Website | medianet.com.au |
Medianet offers tools for media monitoring, media contact distribution, and media analysis. Its services are used to track coverage across print, broadcast, online, and social media, and to support public relations and communications activities.[2]
History
Medianet began as part of the Australian national news agency Australian Associated Press (AAP), which was founded in 1935 by Keith Murdoch as a cooperative newswire serving Australian media outlets.[citation needed]
In the 1980s, AAP launched a press-release distribution service under the name MediaNet, designed to allow public relations professionals to distribute media releases and information to journalists.[citation needed]
In 1999, MediaNet was rebranded as NewsCentre to reflect its role as a tool for press-release distribution and communications. In 2011, the service was renamed Medianet, reflecting an expanded suite of offerings that included media release distribution, a media contacts database, and newsroom tools.[3]
In 2020, the traditional AAP newswire announced its closure after 85 years of operation. The newswire business was sold to a not-for-profit consortium, while AAP's media services divisions, including Medianet, Mediaverse, Pagemasters, and directory services, were retained by the agency’s former shareholders and brought together under a new company called Mediality, led by Bruce Davidson.[4]
