Each year, beginning in January and running into the first full week of May (National Children's Mental Health Awareness Week), the National Federation runs their Green Ribbon Campaign. Started in mid-2005, this fundraising initiative aims to raise awareness of children's mental health issues and educate the general public on the needs of children with emotional, behavioral, or mental health needs and their families. Green ribbons, symbolizing the cause, as well as green lapel pins are sold and distributed to its membership base with the message for these individuals to wear them during National Children's Mental Health Awareness Week to help spread the cause wide and far. The Green Ribbon Campaign has proven to be very successful with 75,000 ribbons being distributed in 2012. For 2013, green ribbons and lapels pins are being sold and distributed through their National Children's Mental Health Awareness Portal.