Nativex
From Wikipedia, the free encyclopedia
Nativex (formerly W3i)[1] is a mobile advertising platform company headquartered in Singapore. Nativex is an authorized ad service provider[2] for closed ecosystem media such as Tencent, Bytedance, UC & Baidu; 3rd-party programmatic platforms such as AppLovin, & Unity Ads; affiliate & influencer marketing partners such as InMobi; mobile OEM such as Huawei; attribution partners such as Google Tag Manager and Tenjin.
- Robert Weber
- (co-founder)
- Ryan Weber
- (co-founder)
 | |
| Company type | Private |
|---|---|
| Industry | Mobile games, Advertising |
| Founded | 2000 |
| Founders |
|
| Headquarters | Singapore |
Area served | APAC, EMEA, North America, Latin America |
| Parent | Mobvista |
| Website | www.nativex.com |
The company was listed in American City Business Journals' Fast 50 as one of the fastest-growing companies in Minneapolis–Saint Paul for 2013.[3]
Core Business
Nativex provides marketing services including media planning, ad placement, creative production, and advertising data analysis. It launched TopWorks Creative Studios in 2020.[4]
History
In 2000, twin brothers Rob and Ryan Weber founded Nativex as a desktop-based advertising company.[5][6]
On March 1, 2016, Nativex announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[7]
In September 2020, Nativex launched TopWorks, a global creative network that helps advertisers create localized ad creatives. Since its launch, it has become an official TikTok Marketing Partner.[8]
Nativex has established key partnerships over the years to expand its marketing service. It is now the official marketing partner of Kwai for Business[9] and the official marketing agency for Sina Weibo,[10] Xiaohongshu,[11] Baidu,[12] and BIGO Ads.[13]
