Say Now

The group formed as a duo consisting of Ysabelle Salvanera and Amelia Onuorah, who became signed to Atlantic Records UK.^[6] The pair met Madeleine Haynes through social media, with her subsequently joining the lineup of the group.^[2] All of the members quit their respective courses to join the group.^[7] The group is managed by Modest! Management, notable for managing the early careers of British pop groups One Direction and Little Mix.^[8] They gained attention online in 2022 with their cover of Drake's song "Massive". In 2023, the group released the singles "Better Love", "Not a Lot Left to Say", and "Netflix (Better Now Without You)". The UK's Official Charts Company praised "Not a Lot Left to Say", calling it "breezy bop par excellence" and a contender for "song of the summer".^[9]

The group were untitled for their first year, releasing music under their temporary moniker needanamebro, but they revealed their official name via social media on 25 July 2023.^[10] In an interview with Glamour, they said that Love Always, Truth Say and GIRL (an acronym for Girls in Real Life) were almost chosen until Haynes suggested the name Say Now.^[7] As well as the announcement of their name being Say Now, they released a digital compilation album, Needanamebro. The track listing collated their singles released to date, as well as remixes, a snippet of a new song and their cover of "Massive".^[11]

At the 2024 Glamour Awards, the group won the Rising Star award.^[7] That same year, the group released singles including "Bitch Get Out My Car", "Trouble" and "Makeup Sex". The music video for "Trouble" featured Girls Aloud member Nadine Coyle.^[12] They also supported Kylie Minogue at BST Hyde Park in 2024.^[13] In February 2025, the group supported Omar Rudberg on the UK leg of his tour.^[14] That same month, they released the single "Don't Text Don't Call", a year after first teasing its chorus on social media.^[15][16] It was followed up by the singles "Forever", "Can't Keep a Beat" and "Brick By Brick".^[17][18] In October 2025, they released the song "Supermarket", as well as featuring as the cover stars of NME.^[19] That same month, they supported Jade for a London date of her 2025 concert tour.^[20] In November of that year, they had a concert tour in London.^[21] March 2026 saw them release the single "Millions".^[22] Later in 2026, they are set to release a musical project,^[19] as well as performing on the main stage at the 2026 Mighty Hoopla festival at Brockwell Park.^[23] They also made their debut at the Reading and Leeds Festivals in August 2026.^[24]

On September 18, 2026 the group released the single "Met My Match", which was executively produced by PinkPantheress.^[25]