Never Say Die Records

Never Say Die was founded and incorporated as a limited company (LTD) in London on 17 July 2009 by two dubstep artists: Thomas Petais (aka SKisM)^[3] and Nicholas "Mobscene" Sadler.^{[nsd 1]} Petais founded Never Say Die because he "wanted to continue making bass music and working in the industry" due to the decline of the breaks scene; a scene he used to be in.^[4] On 7 December 2009, Never Say Die released its very first single, with remixes from other artists, called Ruffneck 09 by Ctrl-Z & The Freestylers with vocals from Reggae artist Navigator.

The name "Never Say Die" is a reference to a quote "Goonies Never Say Die" from the 1985 film called The Goonies. Petais owned merchandise from the film, and selected the name for the label because of that fact.^[4][5]

In February 2013, Never Say Die launched its very first sublabel called No Tomorrow Recordings as "a new platform for artists wanting to reach out to other genres [outside of Never Say Die's primary genres] like electro, trap and much more".^[6]

On 6 May 2013 the label collaborated with electronic music news outlet Your EDM to set up a launch party to celebrate the release of Eptic's Mastermind EP.^[7]

In April 2014, the label won Best Label from The Bass Music Awards (BMA).^[8][9]

Never Say Die moved its headquarters twice: first from London to Birmingham, England in 2016 and, finally to its current location, from Birmingham to Clacton-on-Sea, England in 2021.^{[nsd 1]}

In 2019, Never Say Die celebrated its 10th anniversary by going having various of its artists perform at the Shrine Exposition Hall in Los Angeles, the Mission Ballroom in Denver, Electric Brixton in London, and the Eden Club in Chengdu^{[10][11][12][13]}

On 2 April 2022 Never Say Die announced and explained that it would no longer release any more tracks due to its team "achiev[ing] everything [it] set out to do (and more...)" and wanting "to move onto other things".^[14][15][16] The record label hasn't dissolved, thus making the label inactive instead.^{[nsd 1]}

In June 2026, Never Say Die unexpectedly announced a final compilation album, Never Say Die Vol. 7, accompanied by a mix from SKisM that spans a hundred tracks.^[17] Following the release of Vol. 7, SKisM announced the comeback of Never Say Die Records in a new formula, with infrequent releases and still the same accent put on quality control. The Legacy Album, consisting of remixes from the whole Never Say Die catalogue, was released on July 3rd, 2026.

Never Say Die Records: Black Label

On 30 March 2014 Never Say Die launched a sublabel called Black Label where its darker-themed, and "simple but wonky groove[d]" tracks were released. Black Label was started because for a sound to accommodate the "new underswell of dubstep that was happening at the time".^{[18][9][19][4]} Those that were considered more melodic submissions were released on Never Say Die. In March 2021, the sublabel was discontinued due to the music, being released on both labels, sounding relatively indifferent from one another, compared to both labels' respective vision.^[20][21] The record label released 2,000 free NFTs via to commemorate the sublabel's legacy.^[22][23]

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• List of electronic music record labels