Now That's What I Call Rock
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| Now That's What I Call Rock | ||||
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| Compilation album by Various artists | ||||
| Released | January 22, 2016 | |||
| Genre | Rock | |||
| Length | 72:58 | |||
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Now That's What I Call Rock is a compilation album released on January 22, 2016, by the distributors of the popular Now That's What I Call Music series in the United States. The collection brings together a diverse group of artists from a range of styles such as "EDM textures, summer festival blues-rock chug, arena alternative, post-Tool hard rock, triumphant psych-pop and cosmopolitan retro experiments."[1]
Despite the popularity of the Now albums, rock compilations have been an area of neglect by record companies. To reach out to a broad audience, the first rock volume of Now features contemporary pop acts with rock roots and takes a "big-tent" approach to the genre. Cliff Chenfeld, co-owner of the Razor & Tie and a consultant for Now That’s What I Call Rock, feels "most music listeners are pretty open"[2] and this release "is a means of introducing some of those bands to that broader audience who I think would embrace it."[1]
The compilers of the set wanted to avoid defining what rock music is in 2016, but instead tried to give what people think it is, "as opposed to using a term for rock that might have defined what rock" used to be.[1]