Pepe's Piri Piri
British fast food restaurant chain
From Wikipedia, the free encyclopedia
Pepe's Piri Piri, better known as Pepe's, is a British-based fast food chain which specialises in flame-grilled piri piri chicken. It is the UK's largest piri piri chicken franchise[1] with over 250 UK locations.[2] All of its locations are halal[3] and offer a vegetarian menu.[4]
| |
| Industry | Fast food |
|---|---|
| Founded | 2007 |
| Headquarters | Watford, England, UK |
Number of locations | 260 (2026) |
Area served | |
| Website | pepes |
History
Pepe's Piri Piri first opened in 2007 with a location on Whippendell Road in Watford.[5] It celebrated its 200th UK store opening in Gilmerton, Edinburgh on 20 August 2024.[6] They are the kit sponsors of Harefield United F.C. for the 2025/26 seasonas well as Stirling University W.F.C for the 2026/2027 season .[7]
International expansion
In Pakistan, its first outlet was opened in the World Trade Center Islamabad in November 2017.[8] As of March 2026, it has three locations in the country.[9]
Its first location in the United Arab Emirates was opened in Dubai in December 2020.[10] It opened its flagship store in City Walk, Dubai in May 2023.[11]
