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KTO Arena

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KTO Arena, formerly known as Pepsi on Stage (2006–2026), is a music venue in the city of Porto Alegre, Brazil. It is located in the neighborhood of São João, near Salgado Filho International Airport. The venue is one of the best-known concert halls in southern Brazil and became widely recognized throughout the country under its former name, Pepsi on Stage.

Former names
Pepsi On Stage
AddressAv. Severo Dullius, 1995
Porto Alegre
Brazil
LocationSão João
Coordinates29.98777°S 51.17765°W / -29.98777; -51.17765
Quick facts Former names, Address ...
KTO Arena
Interactive map of KTO Arena
Former names
Pepsi On Stage
AddressAv. Severo Dullius, 1995
Porto Alegre
Brazil
LocationSão João
Coordinates29.98777°S 51.17765°W / -29.98777; -51.17765
OperatorOpinião Produtora
Capacity5,500
Construction
OpenedMay 2006
RenovatedJune 2025
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About

The venue opened in 2006 as Pepsi on Stage, becoming the first mid-sized entertainment arena developed under PepsiCo's venue branding strategy in Brazil. It was built and has been operated by the same company that manages Bar Opinião, and hosts concerts as well as conferences, award ceremonies, corporate events, graduation ceremonies, and product launches.[1] The project was part of Pepsi's expansion of entertainment venues bearing its brand, alongside facilities such as the Pepsi Stage in Amsterdam, the Pepsi Arena in Albany, and the Pepsi Coliseum in Indianapolis.

In 2026, following the end of the naming rights agreement with PepsiCo, the venue was renamed KTO Arena under a new naming rights agreement with KTO, a Brazilian online sports betting and casino operator.[2]

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