Pic's Peanut Butter
New Zealand peanut butter manufacturer
From Wikipedia, the free encyclopedia
Pic's Peanut Butter is a New Zealand food manufacturer headquartered in Nelson. Founded in 2007 by Pic Picot, the company produces peanut butter and nut-based spreads for retail and food service markets in New Zealand and internationally. As of 2025, Pic's Peanut Butter holds a 41% share of the New Zealand peanut butter market, making it the country's largest brand in the category.
Company type | Private |
|---|---|
| Industry | Food manufacturing |
| Founded | 2007 |
| Founder | Pic Picot |
| Headquarters | Nelson, New Zealand |
Key people |
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| Products | Peanut butter, nut-based spreads |
| Owner |
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| Website | www |
History
Pic's Peanut Butter was established in Nelson in 2007. Production began in a residential garage, where peanuts were roasted in a modified stainless-steel concrete mixer before being processed and packaged for sale.[1]
Pic's products expanded from farmers' markets into national supermarket distribution and later into international markets, including China in 2015 and Chinese supermarkets two years later.[2]
In the 2018 New Year Honours, Pic Picot was appointed a Member of the New Zealand Order of Merit, for services to business.[3]
In 2025, in a multimillion-dollar transaction, Melbourne-based food distributor Scalzo Food Industries acquired a majority (51.3%) stake in Pic's Peanut Butter, with founder Pic Picot retaining a 42.4% share of the company and remaining involved as brand ambassador.[4] The remaining shares are held by Aimee McCammon, the company's CEO and Picot's stepdaughter.[4]
Products
Pic's Peanut Butter produces smooth, crunchy, smoochy and no-added-salt varieties.[5] In 2020, Pic's partnered with Whittaker's to release a co-branded peanut and chocolate spread.[6]
In 2018, Pic's introduced a Māori-language label, "Pata Pīnati Kakukaku", for Māori Language Week.[7] The label was reissued in 2025 to coincide with the 50th anniversary of Te Wiki o te Reo Māori,[8] with the product available in supermarkets nationwide during September 2025 and year-round through the company's website.
Pic's Peanut Butter is the largest peanut butter brand in New Zealand by market share, holding 41% of the category as of 2025, with annual sales of $40 million.[9]