PistonHeads
Motoring website and forum
From Wikipedia, the free encyclopedia
History
PistonHeads was founded in 1998 by David Edmonston. Originally petrolheads.co.uk, PistonHeads disrupted traditional print publishing and was one of the first to bring automotive news online.
Hailed as the Mumsnet for men by The Times,[1] the forums were born as a base for car enthusiasts in London to meet to talk about cars and quickly grew to be the largest online motoring community in the UK.
The classifieds were originally created as a tool for members to sell cars to each other amongst trustworthy enthusiasts.
Founder David Edmonston sold PistonHeads to Haymarket Media Group[2] in 2007 for an undisclosed sum.
Business
PistonHeads is known for its online motoring community, editorial tone and used car marketplace.
Owned by CarGurus, PistonHeads operates as an independent brand, maintaining its popular forums and editorial content, while applying CarGurus’ technology to enhance the classifieds and site experience.