Ex.co
From Wikipedia, the free encyclopedia
EX.CO is a Disney-backed,[2] machine learning-driven video platform that helps media companies grow revenue across multiple media platforms.[3] It is used by publishers and media owners such as Advance Local[4], Hearst Newspapers, The Arena Group, PlayWorks, and Ziff Davis to monetize video content across screens.[5]
History
EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC as well as the co-founder of Whimado.
In its early years, Playbuzz raised several funding rounds, including a $3 million Series A from Carmel Ventures and a $35 million Series C in 2017 led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[6][7]
In 2019, Shaul Olmert stepped down as CEO, with co-founder Tom Pachys assuming the role. Olmert eventually departed the company entirely.[8] Playbuzz then changed its name to EX.CO[9] and Shachar Orren was later named a co-founder of the company in 2021.[10]
Acquisitions
In 2021, EX.CO acquired video monetization technology company Cedato.[11]
In 2022, the company announced the acquisition of the machine-learning company Bibblio.[citation needed]
Awards
- 2022 Business Insider: Hottest Marketing Tech Companies of 2022[12]
- 2023 Digiday Video & TV Awards: Best Digital Video Monetization Program [13]
- 2024 Digiday Media Awards: Best Video Platform [14]
- 2024 Digiday Technology Awards: Best Sell-Side Programmatic Platform [15]
- 2025 Inc. Magazine's Best Workplaces List, recognizing culture and employee engagement[16]
- 2025 Digiday Technology Awards: Best Sell-Side Programmatic Platform[17]
- 2026 Convergent TV Awards: Ad Tech Innovation of the Year [18]
- 2026 The Webby Awards: AI Features & Innovation - Best Product or Service Honoree [19]