Popular Photography
Former American consumer magazine
From Wikipedia, the free encyclopedia
Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine. The magazine ceased print publication in early 2017[3] but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021, before finally shutting down operations in November 2023.[4]
| |
 First issue, May 1937 | |
| General Manager | Adam Morath |
|---|---|
| Frequency | Fully digital |
| Total circulation | 359,818[1] (December 2012) |
| Founded | 1937 |
| Company | Recurrent Ventures[2] |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
| ISSN | 1542-0337 |
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[5]
History
The first issue of Popular Photography was published in 1937[6]. It was based in New York City[7] and owned by several companies during its lifetime, including Ziff Davis.[7][non-primary source needed]
In 1989, Diamandis Communications purchased Modern Photography, a smaller rival of Popular Photography, and merged the magazines increasing circulation to between 500,000 and 689,000.[8][9][10]
Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988, which subsequently sold the magazine to Bonnier Corporation in 2009.[11] The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[12]
In early March 2017, the magazine folded due to declining advertising revenue from the consumer camera industry.[13] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[14]
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.[15][non-primary source needed]
