Psychology & Marketing
Academic journal
From Wikipedia, the free encyclopedia
Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984[1] and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.[2]
.png) November 2020 cover | |
| Discipline | Marketing Psychology |
|---|---|
| Language | English |
| Edited by | Giampaolo Viglia |
| Publication details | |
| History | 1984–present |
| Publisher | |
| Frequency | Monthly |
| 5.507 (2021) | |
| Standard abbreviations | |
| ISO 4 | Psychol. Mark. |
| Indexing | |
| ISSN | 0742-6046 (print) 1520-6793 (web) |
| LCCN | 98660757 |
| OCLC no. | 1056447960 |
| Links | |
Impact factor
According to Journal Citation Reports, Psychology & Marketing the journal had a 2021 impact factor of 5.507, ranking it 68th out of 155 journals in the category "Business"[3] and 18th out of 83 in the category "Psychology, Applied".[4] For 2024, it had an SCImago Journal Rank of 3.497 and an H-index of 154.[1]
