Reese's Puffs
American breakfast cereal
From Wikipedia, the free encyclopedia
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[3][4] At its launch in May 1994[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[6]
| |
 A bowl of Reese's Puffs with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1994 |
| Markets | United States, Canada |
| Website | Reese's Puffs |
| Nutritional value per 1 cup (40 g) | |||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 690.36 kJ (165.00 kcal) | ||||||||||||||||||||||
30.2 g | |||||||||||||||||||||||
| Sugars | 14.1 g | ||||||||||||||||||||||
| Dietary fiber | 1.89 g | ||||||||||||||||||||||
4.44 g | |||||||||||||||||||||||
2.72 g | |||||||||||||||||||||||
| |||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||
| Caffeine | 1.2 mg | ||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] | |||||||||||||||||||||||
Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[9]
Collaboration
Atlanta Dream player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[10] She appears on the Reese's Puffs box holding a basketball.[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[12] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[13]
Varieties
There have been several varieties of Reese's Puffs produced:
- Reese's Puffs Bunnies (2017) (Spring themed Bunny shaped Reese's Puffs)[14]
- Reese's Puffs Bats (2018) (Halloween themed Bat shaped Reese's Puffs)[15]
- Reese's Puffs Big Puffs (2019) (Large sized Reese's Puffs)[16]
- Reese's Puffs Hearts (2019) (Limited edition Heart shaped Reese's Puffs)[17]
- Reese's Puffs Minis (2023)[18]
- Reese's Puffs Peanut Butter Lovers (2024) (Peanut Butter corn puffs only)[19]
- Dark Chocolate Reese's Puffs (2026)[20]
