Regie's Rainbow Adventure
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Regie's Rainbow Adventure is the National Kidney Foundation of Michigan's (NFKM) nutrition and physical activity program aimed at children in early childcare settings throughout the state of Michigan.[1] Regie, the broccoli superhero, travels to different islands that correspond with the colors of the rainbow and learns about the importance of eating fruits and vegetables and being physically active to encourage children to make healthier choices.
In 2006, the East Central Diabetes Outreach Network and the NKFM developed the first iteration of Regie's Rainbow Adventure, titled "Eat A Rainbow". The program served as a one-hour lesson plan for YMCA of Greater Flint's spring-break day camp participants in 2006. Over 200 children participated in the 2006-2007 program.[2]
In 2010, the NKFM officially registered the trademark for Regie's Rainbow Adventure with the United States Patent and Trademark Office and in 2012, the materials of the program were officially copyrighted by the United States Copyright Office.
In 2011, the NKFM received a five-year Social Innovation Fund (SIF) sub-grant from United Way for Southeastern Michigan to improve children's readiness for kindergarten. More than 2,000 children in Head Start classrooms benefited from the program in its early years.[3]
In 2018, the NKFM hired EarlyWorks for a national marketing strategy targeting key decision makers and stakeholders across the early childhood education spectrum — government-funded programs, school districts, and private and in-home providers.[4]
As of 2019, the program has grown to reach 20,000 Michigan youth annually.[5]