Ruff 'n' Tumble was founded in 1996 when Adenike Ogunlesi needed pyjamas for her kids.[2][5][6] Already making clothes for women,[7] she decided to make the clothes with assistance from her mother, a dressmaker.[2] She initially used local materials including Ankara and Adire.[6] Production started and services were later expanded to other Nigerian families with kids. The clothing production (for children from the ages of 0 to 16), gradually progressed from her house (selling from the boot of her car) [2] to a location in Victoria Island, Lagos.[7]
Ruff 'n' Tumble operates a ware house, factory, distribution[8] and has more than 50 employees.[2]
It has also extended branches to Surulere in Lagos,[9] and Ikeja,[1] as well as, other Nigerian cities, including, Ibadan, Kano and Port Harcourt.[10]
The Company has about 15 branch locations across the country.[8]
Ruff 'n' Tumble also owns the brands "Trendsetters" and "NaijaBoysz"[2][9](a clothing range for young boys aged 8–16).[10][11]
Ruff 'n' Tumble partnered with Nigerian Employers Consultative Association (NECA) and Industrial Training Fund (ITF) to help reduce unemployment in the country.[12]
