Sony SAB
Indian pay television channel
From Wikipedia, the free encyclopedia
Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Sony Pictures Networks.[1][2] Launched on 23 April 1999, the channel was formerly known as SAB TV.
Logo used since 24 October 2022 | |
| Country | India |
|---|---|
| Broadcast area | Worldwide |
| Headquarters | Mumbai, Maharashtra |
| Programming | |
| Language | Hindi |
| Picture format | 1080i HDTV (downscaled to 16:9 576i/480i for the SDTV feed) |
| Ownership | |
| Owner | Sony |
| Parent | Sony Pictures Networks |
| Sister channels | See List of channels owned by Sony Pictures Networks |
| History | |
| Launched | 23 April 1999 |
| Former names | SAB TV (1999–2011) |
| Links | |
| Website | Sony SAB |
| Availability - Available on all major Indian DTH & Cables. | |
| Terrestrial | |
| DVB-T2 (India) | Check local frequencies |
| Streaming media | |
| SonyLIV | Watch Sony SAB TV Live (India) |
| Sling TV | Internet Protocol television |
History
SAB TV was launched by Gautam Adhikari and Markand Adhikari under their company, Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]
The high-definition feed of the channel was launched on 5 September 2016.[8]
Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]