Galaxy Unpacked
Samsung consumer electronics launch event
From Wikipedia, the free encyclopedia
Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, it has been branded under the Galaxy Unpacked moniker.
| Galaxy Unpacked | |
|---|---|
| |
| Frequency | Typically twice a year |
| Years active | Since 2009 |
| Inaugurated | 2009 |
Most recent | July 22, 2026 |
| Organized by | Samsung Electronics |
| Website | www |
The event includes keynote presentations for product launches,[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.[2] Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.[3] Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.
History
The first Galaxy Unpacked event was held on 15 June 2009 in Singapore. From 2010 through 2019, the locations of Unpacked were held from Barcelona, Spain, Berlin, Germany, San Diego, USA, London, United Kingdom, New York City, USA, and San Francisco, USA.
In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices and other devices like the Galaxy Z Fold 2, and Galaxy Tab S7. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered to over 56 million accumulated views.[4]
Samsung hosted the Galaxy Unpacked event in San Francisco on February 1, 2023, returning to its previous format of inviting a live audience to attend for the first time since February 2020; the event announced the Galaxy S23 series and Galaxy Book 3 series.[5]
The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.[6]
The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device at the end of the event for a release date of July 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.[7]
3 virtual events were held in May, September and October 2025.
List of Unpacked/Galaxy Unpacked Events
| Year | Date | Location | Product launches | Ref. |
|---|---|---|---|---|
| 2009 | June 15 | Singapore | Samsung S8000 Jet Samsung i8000 Omnia II |
[8][9] |
| 2010 | February 14 | Barcelona, Spain (MWC) | Samsung Wave S8500 | [10] |
| March 23 | Las Vegas, USA | Samsung Galaxy S | ||
| 2011 | February 13 | Barcelona, Spain (MWC) | Samsung Galaxy S II Samsung Galaxy Tab 10.1 |
|
| September 1 | Berlin, Germany (IFA Berlin) | Samsung Galaxy Note Samsung Galaxy Tab 7.7 Samsung Wave 3 S8600 |
[11] | |
| October 10 | San Diego, USA | Galaxy Nexus | ||
| 2012 | May 3 | London, United Kingdom | Samsung Galaxy S III | [12] |
| August 29 | Berlin, Germany (IFA Berlin) | Samsung Galaxy Note II Samsung Galaxy Camera Samsung ATIV smart PC |
[13] | |
| 2013 | March 14 | New York City, USA | Samsung Galaxy S4 | [14] |
| September 4 | Berlin, Germany (IFA Berlin) | Samsung Galaxy Note 3 Samsung Galaxy Gear Samsung Galaxy Note 10.1 2014 Edition |
[15] | |
| 2014 | February 24 | Barcelona, Spain (MWC) | Samsung Galaxy S5 Samsung Gear 2 Samsung Gear 2 Neo Samsung Gear Fit |
[16] |
| September 3 | Berlin, Germany (IFA Berlin) | Samsung Galaxy Note 4 Samsung Galaxy Note Edge Samsung Gear S Samsung Gear VR Samsung Gear Circle |
[17] | |
| 2015 | March 1 | Barcelona, Spain (MWC) | Samsung Galaxy S6 Samsung Galaxy S6 Edge |
[18] |
| August 13 | New York City, USA | Samsung Galaxy S6 Edge+ Samsung Galaxy Note 5 Samsung Gear S2 |
[19] | |
| 2016 | February 21 | Barcelona, Spain (MWC) | Samsung Galaxy S7 Samsung Galaxy S7 Edge Samsung Gear 360 |
[20] |
| August 2 | New York City, USA | Samsung Galaxy Note 7 | [21] | |
| 2017 | March 29 | Samsung Galaxy S8 Samsung Galaxy S8+ Samsung Gear 360 (2017) |
[22] | |
| August 23 | Samsung Galaxy Note 8 | [23] | ||
| 2018 | February 25 | Barcelona, Spain (MWC) | Samsung Galaxy S9 Samsung Galaxy S9+ |
[24] |
| August 9 | New York City, USA | Samsung Galaxy Note 9 Samsung Galaxy Watch Samsung Galaxy Home |
[25] | |
| October 11 | Kuala Lumpur, Malaysia | Samsung Galaxy A7 (2018) Samsung Galaxy A9 (2018) (event known as Galaxy Event) |
||
| 2019 | February 20 | San Francisco, USA | Samsung Galaxy S10 Samsung Galaxy S10e Samsung Galaxy S10+ Samsung Galaxy S10 5G Samsung Galaxy Fold Samsung Galaxy Watch Active Samsung Galaxy Buds Samsung Galaxy Fit Samsung Galaxy Fit e Samsung Galaxy Tab S5e (after announcement) |
[26] |
| April 10 | Bangkok, Thailand | Samsung Galaxy A70 Samsung Galaxy A80 (event known as Galaxy Event) |
||
| August 7 | New York City, USA | Samsung Galaxy Note 10 Samsung Galaxy Note 10+ Samsung Galaxy Watch Active 2 Samsung Galaxy Book S |
[27] | |
| 2020 | February 11 | San Francisco, USA | Samsung Galaxy S20 Samsung Galaxy S20+ Samsung Galaxy S20 Ultra Samsung Galaxy Z Flip Samsung Galaxy Buds+ |
[28] |
| August 5 | Virtual Event | Samsung Galaxy Note 20 Samsung Galaxy Note 20 Ultra Samsung Galaxy Buds Live Samsung Galaxy Tab S7 Samsung Galaxy Tab S7+ Samsung Galaxy Watch 3 Samsung Galaxy Z Fold 2 (revealed) |
[29] | |
| September 1 | Samsung Galaxy Z Fold 2 (full details) Samsung Galaxy Fit 2 |
[30] | ||
| September 23 | Samsung Galaxy S20 FE | [31] | ||
| 2021 | January 14 | Samsung Galaxy S21 Samsung Galaxy S21+ Samsung Galaxy S21 Ultra Samsung Galaxy Buds Pro Samsung Galaxy Smart Tag |
[32] | |
| March 17 | Samsung Galaxy A52 Samsung Galaxy A52 5G Samsung Galaxy A72 (event known as Galaxy Awesome Unpacked) |
[33] | ||
| April 28 | Samsung Galaxy Book (2021) Samsung Galaxy Book Pro Samsung Galaxy Book Pro 360 Samsung Galaxy Book Odyssey |
[34] | ||
| August 11 | Samsung Galaxy Z Fold 3 Samsung Galaxy Z Flip 3 Samsung Galaxy Watch 4 Samsung Galaxy Watch 4 Classic Samsung Galaxy Buds 2 |
[35] | ||
| October 21 | Samsung Galaxy Z Flip 3 Bespoke Edition Samsung Galaxy Watch 4 Maison Kitsuné Edition Samsung Galaxy Buds 2 Maison Kitsuné Edition |
[36] | ||
| 2022 | February 9 | Samsung Galaxy S22 Samsung Galaxy S22+ Samsung Galaxy S22 Ultra Samsung Galaxy Tab S8 Samsung Galaxy Tab S8+ Samsung Galaxy Tab S8 Ultra |
||
| March 17 | Samsung Galaxy A33 5G Samsung Galaxy A53 5G (event known as Galaxy A Unpacked) |
|||
| August 10 | Samsung Galaxy Z Fold 4 Samsung Galaxy Z Flip 4 Samsung Galaxy Watch 5 Samsung Galaxy Watch 5 Pro Samsung Galaxy Buds 2 Pro |
|||
| 2023 | February 1 | San Francisco, USA | Samsung Galaxy S23 Samsung Galaxy S23+ Samsung Galaxy S23 Ultra Samsung Galaxy Book 3 Samsung Galaxy Book 3 360 Samsung Galaxy Book 3 Pro Samsung Galaxy Book 3 Pro 360 Samsung Galaxy Book 3 Ultra |
[37] |
| July 26 | Seoul, South Korea | Samsung Galaxy Z Fold 5 Samsung Galaxy Z Flip 5 Samsung Galaxy Watch 6 Samsung Galaxy Watch 6 Classic Samsung Galaxy Tab S9 Samsung Galaxy Tab S9+ Samsung Galaxy Tab S9 Ultra |
||
| October 3 | Virtual Event | Samsung Galaxy S23 FE Samsung Galaxy Tab S9 FE Samsung Galaxy Tab S9 FE+ Samsung Galaxy Buds FE (event known as Galaxy Event) |
||
| 2024 | January 17 | San Jose, USA | Samsung Galaxy S24 Samsung Galaxy S24+ Samsung Galaxy S24 Ultra |
[38] |
| July 10 | Paris, France | Samsung Galaxy Z Fold 6 Samsung Galaxy Z Flip 6 Samsung Galaxy Watch 7 Samsung Galaxy Watch Ultra Samsung Galaxy Buds 3 Samsung Galaxy Buds 3 Pro Samsung Galaxy Ring |
||
| September 27 | Virtual Event | Samsung Galaxy S24 FE Samsung Galaxy Tab S10+ Samsung Galaxy Tab S10 Ultra (event known as Galaxy Event) |
||
| 2025 | January 22 | San Jose, USA | Samsung Galaxy S25 Samsung Galaxy S25+ Samsung Galaxy S25 Ultra Samsung Galaxy S25 Edge (revealed) Samsung Galaxy XR (revealed as Project Moohan) |
|
| May 13 | Virtual Event | Samsung Galaxy S25 Edge (full details) | ||
| July 9 | Brooklyn, USA | Samsung Galaxy Z Fold 7 Samsung Galaxy Z Flip 7 Samsung Galaxy Z Flip 7 FE Samsung Galaxy Watch 8 Samsung Galaxy Watch 8 Classic Samsung Galaxy Watch Ultra (2025) |
||
| September 4 | Virtual Event | Samsung Galaxy S25 FE Samsung Galaxy Tab S11 Samsung Galaxy Tab S11 Ultra (event known as Galaxy Event) |
||
| October 21 | Samsung Galaxy XR (official launch) (event known as Galaxy Event) |
|||
| 2026 | February 25 | San Francisco, USA | Samsung Galaxy S26 Samsung Galaxy S26+ Samsung Galaxy S26 Ultra Samsung Galaxy Buds 4 Samsung Galaxy Buds 4 Pro |
|
| July 22 | London, England | Samsung Galaxy Z Fold 8 Samsung Galaxy Z Fold 8 Ultra Samsung Galaxy Z Flip 8 Samsung Galaxy Watch 9 Samsung Galaxy Watch Ultra 2 Samsung Galaxy Glasses |
[39][40] |