Galaxy Unpacked
Samsung consumer electronics launch event
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Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, has been branded under the Galaxy Unpacked moniker.
| Galaxy Unpacked | |
|---|---|
| |
| Frequency | Typically twice a year |
| Years active | Since 2009 |
| Inaugurated | 2009 |
| Most recent | February 25, 2026 |
| Organized by | Samsung Electronics |
| Website | www |
The event includes keynote presentations for product launches,[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.[2] Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.[3] Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.
History
In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices like the Z Fold 2, and Tab S7. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered to over 56 million accumulated views.[4]
The February 2023 Galaxy Unpacked event held on February 1st, 2023 returned to its live format attendance of audience since the February 2020 Unpacked event in February 11, 2020.
The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.[5]
The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device at the end of the event for a release date of July 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.[6]
List of Unpacked/Galaxy Unpacked Events
| Year | Date | Location | Product launches | Ref. |
|---|---|---|---|---|
| 2009 | June 15 | Singapore | Samsung S8000 Jet, i8000 Omnia II | [7][8] |
| 2010 | February 14 | Barcelona, Spain (MWC) | Samsung S8500 Wave | [9] |
| March 23 | Las Vegas, USA | Galaxy S | ||
| 2011 | February 13 | Barcelona, Spain (MWC) | Galaxy S II, Galaxy Tab 10.1 | |
| September 1 | Berlin, Germany (IFA Berlin) | Galaxy Note, Galaxy Tab 7.7, Samsung S8600 Wave 3 | [10] | |
| October 10 | San Diego, USA | Galaxy Nexus | ||
| 2012 | May 3 | London, United Kingdom | Galaxy S III | [11] |
| August 29 | Berlin, Germany (IFA Berlin) | Galaxy Note II, Galaxy Camera, Samsung ATIV smart PC | [12] | |
| 2013 | March 14 | New York City, USA | Galaxy S4 | [13] |
| September 4 | Berlin, Germany (IFA Berlin) | Galaxy Note3, Galaxy Gear, Galaxy Note 10.1 (2014 Edition) | [14] | |
| 2014 | February 24 | Barcelona, Spain (MWC) | Galaxy S5, Gear 2, Gear 2 Neo, Gear Fit | [15] |
| September 3 | Berlin, Germany (IFA Berlin) | Galaxy Note4, Galaxy Note Edge, Gear S, Gear VR, Gear Circle, Gear Live | [16] | |
| 2015 | March 1 | Barcelona, Spain (MWC) | Galaxy S6, Galaxy S6 Edge | [17] |
| August 13 | New York City, USA | Galaxy S6 Edge+, Galaxy Note5, Gear S2 (revealed) | [18] | |
| 2016 | February 21 | Barcelona, Spain (MWC) | Galaxy S7, Galaxy S7 Edge, Gear 360 | [19] |
| August 2 | New York City, USA | Galaxy Note7, Gear Fit2, Gear IconX | [20] | |
| 2017 | March 29 | Galaxy S8, Galaxy S8+ | [21] | |
| August 23 | Galaxy Note8, Gear Fit2 Pro, Gear Sport | [22] | ||
| 2018 | February 25 | Barcelona, Spain (MWC) | Galaxy S9, Galaxy S9+ | [23] |
| August 9 | New York City, USA | Galaxy Note9, Galaxy Watch | [24] | |
| 2019 | February 20 | San Francisco, USA | Galaxy S10, Galaxy S10e, Galaxy S10+, Galaxy S10 5G, Galaxy Fold, Galaxy Buds, Galaxy Watch Active | [25] |
| August 7 | New York City, USA | Galaxy Note10, Galaxy Note10+, Galaxy Watch Active2, Galaxy Book S | [26] | |
| 2020 | February 11 | San Francisco, USA | Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip | [27] |
| August 5 | Virtual Event | Galaxy Note20 series, Galaxy Buds+, Galaxy Buds Live, Galaxy Tab S7 series, Galaxy Fit2, Galaxy Watch3, Galaxy Z Fold2 (revealed) | [28] | |
| September 1 | Galaxy Z Fold2 | [29] | ||
| September 23 | Galaxy S20 FE | [30] | ||
| 2021 | January 14 | Galaxy S21, Galaxy S21+, Galaxy S21 Ultra, Galaxy Buds Pro | [31] | |
| March 17 | Galaxy A52, Galaxy A52 5G, Galaxy A72 (event known as Galaxy Awesome Unpacked) | [32] | ||
| April 28 | Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360 | [33] | ||
| August 11 | Galaxy Z Fold3, Galaxy Z Flip3, Galaxy Watch4 series, Galaxy Buds2 series | [34] | ||
| October 21 | Galaxy Z Flip 3 Bespoke Edition | [35] | ||
| 2022 | February 9 | Galaxy S22 series, Galaxy Tab S8 series | ||
| August 10 | Galaxy Z Fold 4, Galaxy Z Flip 4, Galaxy Watch 5, Galaxy Watch 5 Pro, Galaxy Buds2 Pro | |||
| 2023 | February 1 | San Francisco, USA | Galaxy S23, Galaxy S23+, Galaxy S23 Ultra, Galaxy Book3 series | [36] |
| July 26 | Seoul, South Korea | Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, Galaxy Tab S9, Galaxy Tab S9+, Galaxy Tab S9 Ultra | ||
| 2024 | January 17 | San Jose, USA | Galaxy S24, Galaxy S24+, Galaxy S24 Ultra | [37] |
| July 10 | Paris, France | Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy Watch 7, Galaxy Watch Ultra, Galaxy Buds 3/3 Pro, Galaxy Ring | ||
| September 27 | Virtual Event | Galaxy S24 FE, Galaxy Tab S10+, Galaxy Tab S10 Ultra | ||
| 2025 | January 22 | San Jose, USA | Galaxy S25, Galaxy S25+, Galaxy S25 Ultra, Galaxy XR (revealed as Project Moohan), Galaxy S25 Edge (revealed) | |
| May 13 | Virtual Event | Galaxy S25 Edge | ||
| July 9 | Brooklyn, USA | Galaxy Z Fold 7, Galaxy Z Flip 7, Galaxy Z Flip 7 FE, Galaxy Watch 8, Galaxy Watch 8 Classic, Galaxy Watch Ultra (2025) | ||
| September 4 | Virtual Event | Galaxy S25 FE, Galaxy Tab S11, Galaxy Tab S11 Ultra (event known as Galaxy Event) | ||
| October 21 | Galaxy XR (official launch) (event known as Galaxy Event) | |||
| 2026 | February 25 | San Francisco, USA | Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, Galaxy Buds 4/4 Pro |