The grand opening was May 30, 1957, with Danish native Carl Hansen in the role of Santa Claus and Alma Ragon as Mrs. Claus.[2] Carl Hansen went on to star in KNTV television's Hocus Pocus The Clown and Magician.[2][3] The main rides were a bobsled, a spinning Christmas tree and Santa's Express train. There was also a petting zoo, a huge Jack-in-the-Box and equally large Santa's boot, and an Alice in Wonderland hall of mirrors. There was also a frozen candy cane striped North Pole. All the workers dressed like elves.[citation needed]
In August 1966, Holland sold to developer Noorudin Billawala. In 1977, the Santa's Village Corporation filed for bankruptcy, and in 1979 the park closed for good. In 1990 Borland International purchased the land as their world headquarters.[4] The park had its own freeway exit off Highway 17, and as of 2026, the freeway exit signs still read "Santa's Village Road".