Shoot (advertising magazine)
American trade publication
From Wikipedia, the free encyclopedia
Shoot (stylized SHOOT) is a trade magazine for the advertising industry that was established in 1990 as Back Stage/Shoot, providing news and information about advertising agencies, executives, and creative advertising professionals.
 | |
| Categories | Trade magazine |
|---|---|
| Frequency | print: bimonthly Website: 24/7/365 ePubs: Daily & Weekly |
| Publisher | DCA Business Media LLC |
| First issue | 1990 |
| Country | United States |
| Based in | Westport, Connecticut |
| Language | English |
| Website | www |
| ISSN | 1055-9825 (print) 1074-5297 (web) |
History
The magazine was established in December 1960 under the title Back Stage, in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling.[1][2] In 1986, Eaker and Zwerdling sold Back Stage to Billboard Publications.[3][4] In July 1990, BPI Communications split Back Stage into two separate weekly publications: Back Stage/Shoot, which focused on film and video production, and Backstage, which continued covering the performing arts. The latter adopted the subtitle "The Performing Arts Weekly", while the commercial-production publication was later shortened to Shoot.[5][6][7][8] In October 2005, BackStage redesigned its print and online publications.[2] Shoot was published by DCA Business Media LLC.[9]