Squabble Up

On July 4, 2024, Lamar released the music video of his diss track aimed at Canadian rapper Drake, titled "Not Like Us". He started out the video by adding a 20-second snippet of a then-untitled song,^[2] as he made his way down a dark hallway.^[3] Due to Lamar's use of the word 'broccoli' in the snippet, the song became subsequently known as "Broccoli" or "Broccoli (Reincarnated)".^[4][5][6] On October 13, the Formula One team of Mercedes AMG used the song to promote the forthcoming racing season. Only ten days later, the song was played during a National Basketball Association (NBA) broadcast of a Los Angeles Lakers and Minnesota Timberwolves game. All instances prompted the song to go viral on TikTok with fans asking for the full song to be released soon.^[5] The track was eventually released as the second track of Lamar's surprise-release sixth studio album, GNX, on November 22, 2024.^[7] On February 9, 2025, Lamar performed the song during the 2025 Super Bowl LIX halftime show.^[8] Following the Los Angeles Dodgers victory in the 2025 World Series against the Toronto Blue Jays, Nike used the song in the same credits style commercial they had used last year, referencing the feud.^[9]

"Squabble Up"

The first 14 seconds sample of "Squabble Up" that showcases the hyphy-style beat along with lyrics of growth and renewal.

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"Squabble Up" consists of a Moog synthesizer-driven groove.^[10] Pitchfork commented that "Squabble Up" borrows a "funky bassline" from the 1984 "classic '80s techno" freestyle song "When I Hear Music" by American singer-songwriter Debbie Deb.^[4] It sees the rapper channeling "elements of his California rap heritage", fusing "G-funk, hyphy, and even mariachi". His vocal performance includes using "myriad voices, octave changes, and shrieks".^[11] Lamar accuses other rappers of being fake without name-dropping any artist in particular.^[7] It observes themes of personal evolution, criticism from within the music industry as well as cultural commentary. In reference to his admiration for his work, Lamar mentions saxophonist Kamasi Washington, whom he collaborated with for GNX as well as To Pimp a Butterfly (2015).^[12]

"Squabble Up" received critical acclaim. In a track review for Pitchfork, Matthew Ritchie praised Lamar for reshaping the Debbie Deb sample into a "'90s club hit" and found its broad lyrical targets made for a fun listen.^[11] Zachary Horvath of HotNewHipHop called it the most commercially appealing track on the album and cited its wordplay and personality as strengths.^[13]

GNX album reviews often singled out the track. Exclaim! described it as "by far the catchiest moment on the record," praising Lamar's handling of the Debbie Deb sample.^[14] Writing for Clash, Karl Blakesley placed it among the album's highlights and noted the force of Lamar's vocal performance.^[15] NME grouped it with other uptempo cuts on GNX, reading it as Lamar working in the G-funk tradition.^[16] The Ringer called it frenetic and freewheeling, arguing that its more technically ambitious passages came across as effortless.^[17]

Pitchfork's album review was less enthusiastic about the production, arguing the basslines were too clean for the style Lamar was aiming for, and that they should have carried more weight.^[18]

A music video directed by Calmatic was released on November 25, 2024. The set and cinematography pay homage to the music video of "The Next Movement", from the Roots' album Things Fall Apart (1999). The video contains heavy symbolism and multiple Easter eggs celebrating Black culture and West Coast hip-hop.^{[19][20][21][22][23]}

The video references several musical acts and albums. Lamar pays tribute to the late rapper Nate Dogg, with his G-Funk Classics, Vol. 1 & 2 album visible in the clip. A man dressed in the same clothing depicted on the cover of Isaac Hayes' 1971 album Black Moses appears in the video. Ice-T's 1988 album Power is evoked through a woman holding a shotgun, mirroring the album's cover art. The video also incorporates the Soul Train Scramble Board and features a nod to scraper bike culture through the "ThatGO" bike from the Trunk Boiz's 2007 video "Scraper Bike."^{[19][20][22][23]}

Several cultural and political references are woven throughout the video. The African-American Flag and imagery associated with the Black Panther Party appear, invoking themes of Black identity and political advocacy. The "Jesus Saves Gangsters Too!" initiative, a Los Angeles-based outreach ministry, is referenced when Lamar holds a sign bearing the phrase. A Compton Christmas Parade banner features in the clip. A 105 Freeway exit sign, taken from the road near Compton, is also displayed throughout the video.^{[19][20][21][22][23]}

The 1993 film Menace II Society is referenced by an actor portraying the film's orange-jacketed boy on a tricycle. Style icon and Sa-Ra Creative Partners member Taz Arnold appears in the video, holding up "Hood Love" four-finger rings; an allusion to the character of Radio Raheem in Spike Lee's 1989 film Do the Right Thing. At one point, Lamar is seen sitting and reading a book titled "How to Be More Like Kendrick for Dummies." The video features choreographed dance numbers by Charm La'Donna.^{[19][20][21][22][23]}

Credits are adapted from Tidal.^[24]

• Kendrick Lamar – vocals, producer
• Sounwave – producer
• Scott Bridgeway – producer
• Jack Antonoff – producer, engineer
• M-Tech – additional production
• Tony Butler – songwriter (sample)
• Sam Dew – background vocals
• Ink – background vocals
• Dani Perez – engineer
• Jack Manning – engineer
• Johnathan Turner – engineer
• Laura Sisk – engineer
• Ray Charles Brown Jr. – engineer
• Sebastian Owen Jones – engineer
• Oli Jacobs – engineer, mixing
• Eric Eylands – assistant engineer
• Joey Miller – assistant engineer
• John Armstrong – assistant engineer
• Jon Sher – assistant engineer
• Jozef Caldwell – assistant engineer

• Ruairi O'Flaherty – mastering