Starcom (media agency)
Advertising and marketing company based in Chicago, USA
From Wikipedia, the free encyclopedia
Starcom is an international media agency network and part of Publicis Groupe, a French multinational communications company.[1] Its headquarters are located in Chicago, United States.
| Industry | Advertising, marketing |
|---|---|
| Founded | 2000 |
| Headquarters | 35 West Wacker Drive, |
Number of locations | 110 |
Areas served | Global |
Key people | Michael Epstein, US & Global CEO |
Number of employees | 8,000 |
| Parent | Publicis |
| Website | www |
History
The holding company Starcom MediaVest Group (SMG) was established in 2000 through the combination of Starcom and MediaVest.[2] Jack Klues, then Chief Executive Officer of Starcom Worldwide, was appointed as the first CEO of SMG. In 2008, Laura Desmond succeeded him as CEO.[3]
The group has entered into agreements with digital platforms and data companies, including Facebook, Twitter, YouTube, Acxiom, and Tencent, primarily in the areas of advertising, data, and analytics.[4][5]
SMG later reorganized its operations into several divisions, including media, content, and technology services, reflecting an increased focus on digital media and data-driven activities.
Structure
Starcom MediaVest Group has included a number of specialized units and affiliated agencies, such as:
- SMG Performance Marketing, a media agency focused on performance-based campaigns
- LiquidThread, a unit engaged in branded content and entertainment
- MRY, a digital creative agency[6]
- Relevant24, a real-time content and marketing unit[7]
- RUN, a programmatic advertising platform[8]
- VivaKi, a division focused on programmatic media buying
- IP Pixel, a digital agency integrated into SMG in 2007[9]
Other functions within the group have included data analytics, technology services, and sports and event marketing.