Strategische Unternehmensführung
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The magazine Strategische Unternehmensführung (English: Strategic Management or Strategic Leadership) was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis.[2] Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”.[1] The last issue was published in 2003.
 | |
| Editor-in-chief | Martin H. Wiggers |
|---|---|
| Frequency | semi-annual |
| Publisher | Andechser Studienkreis |
| Total circulation | 1,000[1] |
| First issue | 1998 |
| Final issue | 2003 |
| Country | Germany, Switzerland |
| Based in | Munich, St. Gallen |
| Language | German |
| ISSN | 1436-5812 |
Content
The magazine Strategische Unternehmensführung featured articles on Strategic Leadership and Management. They took a critical look beside the mainstream by the view of business science, business research, and business practice. The topics were for example:
- Balanced Scorecard[3]
- The Error Of The 'Faster, Cheaper Better' (German: Der Irrtum des 'Faster Cheaper Better')[4]
- Economic Globalization (German: Globalisierung)[5]
- Shareholder Value[6]
Authors and readers
The magazine's writers were for example:
- Werner Kirsch[7]
- Michael Mirow[8]
- George W. Stroke[4]
- Martin H. Wiggers[9]
The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.[1]