Törley
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47°25′52″N 19°02′08″E / 47.43111°N 19.03556°E
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| Industry | sparkling wine |
|---|---|
| Founded | 1882 |
| Founder | József Törley |
| Headquarters | Budafok, Hungary 47°25′52″N 19°02′08″E / 47.43111°N 19.03556°E |
Törley is the leading sparkling wine producer in Hungary. It was founded by József Törley in 1882 in Budafok and over the course of the following years became one of the leading sparkling wine producers in Europe.
József Törley had no children, so the factory was inherited by his brothers and their sons. Under the management of these heirs, the factory continued to flourish.
By 1910, there was significant competition from other sparkling wine producers in Hungary. Budafok alone had 18 different producers operating, but the Törley plant still had the greatest market share in Hungary. The winery's output reached 2 million bottles and Törley had become one of the leading brands of sparkling wine in Europe.[citation needed]
After World War I ended and the Trianon Peace Treaty was signed, the level of sparkling wine production by the Törley plant significantly decreased and touched bottom during the Great Depression. In 1929-30, the annual production barely reached 200,000 bottles. In the 1930s, the demand for sparkling wine increased again and during the Second World War production again reached 1 million bottles annually. During the wartime boom, the demand became far greater than the quantity which could be produced by the existing technology. Likewise, the war made it difficult to estimate what demand would be in three years time – the gestation period of the Törley sparkling wine. Despite the demand that the war had created, the hostilities quickly reversed the Törley plant’s fortune when a bomb destroyed the main building and the majority of the factory’s stocks in July 1944.