Taiwan External Trade Development Council
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The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA),[2] but changed its English name in January 2004 to avoid confusion with bodies representing the People's Republic of China.[3][4]
| |
| Formation | 1 July 1970 |
|---|---|
| Type | Juridical Person / Trade |
| Headquarters | Taipei City, Taiwan |
Official language | Traditional Chinese & English |
Key people | James C. F. Huang (chairman) Walter Yeh (president & CEO) Simon Wang (Executive Vice President) |
| Website | www |
TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.
Organizational structure
- Board of Directors
- Chairman
- Auditing Office
- Deputy Chairman
- President and CEO
- Research and Evaluation Committee
- Executive Vice Presidents
- Market Development Department
- Market Research Department
- Trade Net Center
- International Trade Institute
- Planning and Finance Department
- 4 Domestic Branch Offices
- 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
- Strategic Marketing Department
- Service Industry Promotion Center
- Exhibition Department
- Taipei International Exhibition Center
- Nangang International Exhibition Center
- Taipei International Convention Center
- General Administration Department
Offices
Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:
