I am trying to update and remove outdated content about the Chester’s International page. Currently, the 3rd paragraph with the text “Many such locations are cobranded with Subway, though this is strictly with the franchisee; Doctor's Associates, Inc. (the parent company of Subway) has no corporate ties with Chester's International” isn’t comprehensive enough because:
1. Chester’s is also cobranded with other brands: McDonalds®, Love’s Subs®, Godfather’s Pizza®, Arby’s®, Sonic®, Subway® and others.
2. Chester’s is not affiliated with Subway®
3. All cobranding is done thru franchisee
There are many different types of Chester’s locations that aren’t all mentioned:
1. Convenience stores
2. Travel centers
3. Supermarkets
4. College & Universities
5. Airports
Lastly, Chester’s has an additional brand extension call Chester’s Chicken on the Fly, which was introduced in 2008. This brand extension was to address current issues in the marketplace related to labor, capital, and space requirements. Today, Chester’s and the Chicken On The Fly brands have more than 1,900 locations.
The 3rd paragraph would better read as:
“Today, Chester’s is predominately found as a foodservice offering in convenience stores, airports, supermarkets, colleges & universities, and travel plazas across the country, such as Pilot Flying J[1], Love's Travel Stops & Country Stores, and TravelCenters of America. Many such locations are cobranded with Subway®, McDonalds®, Love’s Subs®, Godfather’s Pizza®, Arby’s®, Sonic® and others.”
I think it would be best to also include a 4th paragraph:
“Chester’s has an additional brand extension call Chester’s Chicken on the Fly, which was introduced in 2008. This brand extension was to address current issues in the marketplace related to labor, capital, and space requirements. Today, Chester’s and the Chicken On The Fly brands have more than 1,900 locations.”
[1]
[2]
[3]
Chester’s cobrands with Subway & has more than 1800 locations worldwide.
[4]
Chester’s cobrands with McDonalds.
[5]
[6]
Chester's franchising provides a great deal of flexibility in the placement of Chester’s, including restaurant-in-store (convenience stores, truck stops, supermarkets), co-branded with other national brands, malls and food-courts, and in-line shopping center locations.
[7]
Chester's Chicken On The Fly, offers customers a convenient meal solution, while providing the store with minimal investment and virtually no additional labor, according to the vendor.
Chicken On The Fly, within The Home Depot Fuel Centers
[8]
Chesters123 (talk) 14:54, 19 March 2012 (UTC)
