Talk:Personal financial management
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The first home finance software application
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Disclosure: I am the son of Gerald Rubin (founder of MECA Software) and a former developer at the company.
Specific Change 1 (Correcting the Origin Date/Company): Please change: "PFM started in 1983 with the founding of Intuit. Scott Cook and Tom Proulx, the company's founders, witnessed the rise of the personal computer and saw an opportunity to develop personal financial software."
To: "Modern PFM software emerged in the early 1980s. In early 1984, Micro Education Corporation of America (MECA) (a subsidiary of Marketing Corporation of America), led by Gerald Rubin, released its flagship product, Andrew Tobias' Managing Your Money (MYM). Andrew Tobias announced the software's release on the Today Show on March 19, 1984, and initial distribution began that month (documented in Compute! Magazine, Dec 1985, p. 134). Intuit's Quicken (originally Kwik-Chek) followed later that year, with a launch scheduled for October 1984 (Inside Intuit, Taylor & Schroeder, p. 28)."
Specific Change 2 (Adding Technical Innovation): Please add the following text after the mention of MYM: "The development of MYM was notable for its use of a proprietary language called SEESAW (System Elegantly Enmeshing Screens And Worksheets). Created by Steve Wagar and Jim Russell, SEESAW allowed a user interface layer to sit directly atop a spreadsheet engine, enabling complex relational logic across different modules of the application. This technical environment served as an early training ground for several industry leaders, including Rob Glaser, who was approximately the 250th employee at Microsoft before founding RealNetworks." Markdrubin99 (talk) 17:42, 19 April 2026 (UTC)