Talk:Proactiv

From Wikipedia, the free encyclopedia

More information Article milestones, Date ...
Good articleProactiv has been listed as one of the Social sciences and society good articles under the good article criteria. If you can improve it further, please do so. If it no longer meets these criteria, you can reassess it.
Article milestones
DateProcessResult
November 18, 2006Articles for deletionKept
December 5, 2012Articles for deletionKept
September 11, 2013Good article nomineeNot listed
October 18, 2013Good article nomineeListed
Current status: Good article
Close
More information WikiProject Companies To-do: ...
Close

Celebrity endorsements

Celebrity endorsements and advertising is one of the main things Proactiv is known for. However there is a delicate balance to maintain to cover all the major celebrity spokespeople, without creating an indiscriminate list.

Proactiv recently sent me a list of omitted celebrity spokespeople and I found two where their endorsement of Proactiv was covered in People magazine. That's Julianne Hough (source) and Olivia Munn (source). In both cases the source articles are more than 250 words (my measure for a "blurb").

Was hoping an independent editor might be able to offer a quick opinion on whether they should be added. CorporateM (Talk) 22:54, 20 February 2015 (UTC)

Request edit spokesmodels

One of the things Proactiv is known for is its advertising and celebrity spokesmodels, currently described in the "Marketing" section. I suggest adding a couple that are missing that were covered by People Magazine to the end of the second-last paragraph of the "Marketing" section as follows:

  • "Actresses [[Julianne Hough]] and [[Olivia Munn]] became celebrity Proactiv spokespeople in 2011 and 2014 respectively.<ref>{{cite news|url=http://stylenews.peoplestylewatch.com/2011/10/19/julianne-hough-proactiv-skincare/|newspaper=People Magazine|date=October 19, 2011|accessdate=April 1, 2015}}</ref><ref>{{cite news|first1=Alex|last1=Apatoff|first2=Gabrielle|last2=Olya|url=http://stylenews.peoplestylewatch.com/2014/03/20/olivia-munn-face-of-proactiv-acne/|accessdate=April 1, 2015|newspaper=People Magazine|date=March 20, 2014}}</ref></noiwki> [[User:CorporateM|CorporateM]] ([[User_talk:CorporateM|Talk]]) 14:25, 1 April 2015 (UTC)
  • I'm personally uncomfortable with this, as such things are intrinsically promotional. (Also, although this may be my limitations, the two selected seem to contradict the first paragraph of the marketing section: "instantly recognizeable celebrity" and "music artists have been the most effective celebrity spokesmodels"... they may not be the best choice to illustrate the issue).  Crisco 1492 (talk) 13:39, 22 April 2015 (UTC)

Lead

I noticed the article's been re-structured from its GA-version. It looks fine with exception to "Sales and marketing" being a bit awkward as a section-title. The main thing this product is notable for is its advertising/marketing (it's actually sold by an advertising company, as oppose to a manufacturer), but not its sales. Sales is distinguishable from marketing in that sales is done in-person, whereas marketing and advertising are done through media. The Sales section could be better as a sub-section under Products, since its actually about how much of the product has been sold (revenue, units sold, etc.), as oppose to the act or field of sales (salespeople).

The Lead also appears to be really long now for this short of an article. 1-2 paragraphs seems more appropriate. Thoughts? David King, Ethical Wiki (Talk) 15:43, 6 November 2015 (UTC)

CM, several people have expressed concern about your editing, and recently you've ignored, reverted or misdescribed those concerns. You also haven't said who is paying you to work on this article. {{Connected contributor (paid)}} was created to help paid editors comply with the terms of use.
Re: your comments. To discuss sales and marketing together is appropriate, particularly for this company, and the lead is fine as an overview. Has the company mentioned it to you? SarahSV (talk) 16:46, 6 November 2015 (UTC)

Issues

Related Articles

Wikiwand AI