Talk:Realtor.com/Archive 2

This edit request by an editor with a conflict of interest has now been answered.

Hello! I'd like to submit a few edit requests on behalf of Move, Inc., as part of my work at Beutler Ink. First, I propose updating the key personnel in the infobox. The following C-suite personnel are currently mentioned:

• David Doctorow (CEO)
• Chris Patalano (CTO)
• Bryan Charap (CFO)^[1]
• Mickey Neuberger (CMO)
• Kat Koutsantonis (Chief People Officer)^[1]
• Leslie Jordan (CPO)^[1]
• Ben Rubenstein (CRO)
• Michal Lam (COO)

I propose replacing with the following, per Realtor.com:

• David Doctorow (CEO)
• Bryan Charap (CFO)^[1]
• Bryan Ellis (CRO)
• Arthur Chapin (Chief Growth Officer)
• Mickey Neuberger (CMO)
• Chris Patalano (CTO)
• Kat Koutsantonis (Chief People Officer)^[1]

My goal here is simply to make the article more accurate and up to date. Thank you! Inkian Jason (talk) 19:02, 27 June 2022 (UTC)

 Done Bowler the Carmine | talk 10:02, 22 November 2022 (UTC)

Thank you for updating the article. Inkian Jason (talk) 15:16, 22 November 2022 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Currently, the Marketing section says: "Elizabeth Banks became a spokesperson for Realtor.com in 2015,^[1][2] appearing in the company's YouTube series targeting millennials buying their first home.^[3][4][5] Her first commercial for the company was directed by Fred Savage.^[6] Realtor.com's current campaign, "The Home of Home Search", launched in April 2018.^[7] The website's advertising campaigns have been recognized by Adweek,^[8][9] the Online Marketing Media and Advertising (OMMA) Awards,^[10][11] and the Webby Awards for their creativity, use of talent, and digital advertising.^[12]

I propose replacing with the following, which correctly describes "Homes for Every Home Buyer" as the current campaign, not "The Home of Home Search":

Elizabeth Banks became a spokesperson for Realtor.com in 2015,^[1][2] appearing in the company's YouTube series targeting millennials buying their first home.^[3][4][5] Her first commercial for the company was directed by Fred Savage.^[6] A subsequent campaign, "The Home of Home Search", launched in April 2018.^[7] Realtor.com's current campaign, "Homes for Every Home Buyer" uses the tagline "to each their home". One ad features rapper Big Boi in "Our First Big Boi House", which depicts first-time homebuyers of color and celebrates Black homeownership.^[8][9] The website's advertising campaigns have been recognized by Adweek,^[10][11] the Online Marketing Media and Advertising (OMMA) Awards,^[12][13] and the Webby Awards for their creativity, use of talent, and digital advertising.^[14]

Again, my goal here is to make the article more accurate and up to date, based on secondary coverage. Thanks! Inkian Jason (talk) 19:02, 27 June 2022 (UTC)

 Done Bowler the Carmine | talk 10:04, 22 November 2022 (UTC)

Thanks again. Inkian Jason (talk) 15:19, 22 November 2022 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Finally, I'd like to propose two additional updates to the News Corp era section, both of which are well-documented in news coverage.

1. I propose adding mention of flood and wildfire risk data, per USA Today, NPR, Fortune, and Inman.com. Following is suggested text:

• In August 2020, Realtor.com launched a digital tool to help people assess the risk of flooding to a home over the course of a 30-year mortgage. In May 2022, Realtor.com added wildfire risk data to the online tool. Both integrations were a result of collaboration with the First Street Foundation, a nonprofit research and technology organization that uses data and technology to predict climate-related risks.^[1][2][3][4]

2. I also propose adding mention of the acquisition of UpNext, based on Inman.com and MarketWatch:

• Move acquired UpNest in June 2022. UpNest connects home sellers and buyers with local agents competing for business. Users who submit leads through the marketplace receive proposals from three to five agents within twelve hours.^[1][2]

I'd like to think these are fairly non-controversial updates which give readers an overview of services offered. User:Chetsford and User:CNMall41 have reviewed similar requests before, if either of you are interested in taking another look at what I've proposed. Thanks! Inkian Jason (talk) 19:18, 27 June 2022 (UTC)

I posted this request before seeing this addition to the article. The article's current text is based on UpNest's official website, so I suggest replacing with what I've drafted based on secondary coverage. Thanks again! Inkian Jason (talk) 19:25, 27 June 2022 (UTC)

@Inkian Jason Implemented the first change, but not the second since the article already had the UpNest transaction added. I suggest making a new edit request if more changes are requested. Duke Gilmore (talk) 18:07, 6 December 2022 (UTC)

On behalf of Move, I'd like to request a few updates to this Wikipedia article. I've outlined three suggestions below, with separate edit request templates for each for easier review.

Unnecessary detail, license numbers

This edit request by an editor with a conflict of interest has now been answered.

First, I'd like to request a revert of this edit, which added unnecessary detail including specific license numbers and language about kickbacks. This does not seem appropriate, so I would ask editors to return to the previously approved language for Opcity and UpNest.

Thanks in advance for any help here. Inkian Jason (talk) 16:29, 17 May 2023 (UTC)

 Done CNMall41 (talk) 20:44, 24 May 2023 (UTC)

https://www.justice.gov/archives/jm/antitrust-resource-manual-2-antitrust-division-field-offices

UpNest and Opcity are licensed real estate brokers. "Horizontal customer allocation is an agreement among competitors at the same level of distribution of a product or service that each will service certain designated customers or classes of customers and will not attempt to compete, or will limit the manner in which they will compete, for the business of customers allocated to a competitor." Source: https://www.justice.gov/archives/jm/antitrust-resource-manual-2-antitrust-division-field-offices

Identifying UpNest and Opcity as licensed brokerages is important detail because these are "sham" brokerages that organize other brokers into networks on "same level of distribution of a product or service" aided by wire. This is a felony in the US, not a service. You may learn about the reasons here:

https://homeopenly.com/guide/Blanket-Referral-Agreements-in-Real-Estate

https://homeopenly.com/guide/UpNest-Price-Fixing-Collusion

https://homeopenly.com/guide/Realtor-Opcity-Possible-Antitrust-Violations

UpNest and Opcity real estate licenses are public record with TREC and CA-DRE:

https://www2.dre.ca.gov/PublicASP/pplinfo.asp?License_id=01928572

https://www.trec.texas.gov/apps/license-holder-search/?detail_id=1000050191

Move, Inc. attempts to bypass RESPA Section 8(a) prohibition against kickbacks with "sham" entities, as referenced here: https://www.inman.com/2022/10/07/referral-fees-from-so-called-paper-brokerages-including-zillow-inflate-commissions-by-15b-a-year-ceo/

Identifying these entities as licensed brokerages is integral element to exposing them as a massive real estate scam that violates both, RESPA and Sherman Act concurrently. Litesand (talk) 16:21, 25 May 2023 (UTC)

House Whisperer

This edit request by an editor with a conflict of interest was declined.

I'd like to propose updating the Marketing section with the following sentence, per Ad Age:

• In 2022, Realtor.com debuted the spokescharacter called the House Whisperer, described by Ad Age as a "cowboy-like hero for homebuyers".^[1][2]

References

1. [1]

   Jardine, Alexandra (October 17, 2022). "Realtor.com's News Spokescharacter Is the 'House Whisperer'". Ad Age. Retrieved May 17, 2023.
2. [2]

   "Watch the Newest Commercials from Realtor.com, Wish, Walgreens and More". Ad Age. October 19, 2022. Retrieved May 17, 2023.

I'd like to think this is a brief, neutral, and non-controversial update in line with similar content which has previously been approved by the editing community.

Inkian Jason (talk) 16:29, 17 May 2023 (UTC)

 Not done for now: I see things like this as promotional unless it has received a lot of coverage. It may in the future but right now there is not a lot of coverage in reliable sources about it. CNMall41 (talk) 21:03, 24 May 2023 (UTC)

Chief product officer

This edit request by an editor with a conflict of interest has now been answered.

Finally, I'd like to request adding mention of Mausam Bhatt as chief product officer (CPO) to the infobox, per the company's website. I should note, this source is already used as an inline citation in the infobox, so this suggestion is essentially to update the listed C-suite personnel.

Thanks for your consideration! Inkian Jason (talk) 16:29, 17 May 2023 (UTC)

 Done CNMall41 (talk) 20:48, 24 May 2023 (UTC)