The Flow (website)
Russian music & entertainment portal
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The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.
History
On 2 June 2014, the former team of Rap.ru launched the site The Flow as the main media site for rap and everything, especially with what's popular among Russian youth.[1][2]
In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person". The first guest on the show was rapper Vitya from the group "АК-47".[3]
In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars. The judge of the competition was rapper Vladi of "Kasta".[4]
Management and employees
Editors:[5]
Statistics
Other projects
In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out,[9] later becoming the section editor of "Music" on the site Afisha Daily,[10] and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.[11]
On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".[12][13]