The Girl's Realm

The Girl's realm differed from earlier magazines that targeted middle-class girls. It was self consciously modern and promoted education, modern pastimes such as photography and physical activity for girls. It encouraged girls to do things beyond the domestic sphere with regular features on girl's schools, sport, and modern hobbies.^{[1]: 278–279} The magazine established itself as a thoroughly modern publication from its inception.^[5]: 165

In A Chat with the Girl of the Period in Volume 1 of the magazine^{[note 2]} Alice Corcoran defined here audience when she wrote to her readers that the modern girl is tired of being taken to see her brother play football, she wants to kick at it herself ... is tired of living in a doll's house ... will never take a back seat ... claims that she has as much right to a good education as her brothers ...wants to lead a professional life. ^[20]: 85

Class was always an underlying issue. The Bristol Mercury complained of the first issue that it was absurd for one writer to talk of a girl of 17 being given a dress allowance of £100 as this would not be typical of the intended readership.^[11]

On the third anniversary of the magazine Corkran launched a competition for which the first prize was a Swift bicycle (worth £22). Readers had to cut out a coupon and send it in with their vote for whichever of 14 women they considered to be their favourite character. When the magazine got their vote, they sent out a further 25 coupons so the reader could canvass for more votes among other girls that they knew: the object of the competition was to introduce the magazine to as many potential readers as possible.^[1]: 284 All girls who submitted 25 votes got a small silver charm. The winner of the competition, A. Mary Field, of Highgate, had collected 3,242 votes, through working via a network of headmistresses of girls' schools. The magazine was so pleased with the success of the competition they added another 19 consolation prizes to the 34 prizes initially advertised, so every girl who collected over 400 votes would be rewarded.^{[1]: 284–285}

In all, 2,876 girls participated in the competition and between them they submitted over 300,000 votes. The 14 characters covered a broad range of endeavours.

One of the innovations of the magazine was the magazine's Guild of Service and Good Fellowship. The guild was founded in April 1900 by Alice Corkran and charged a nominal subscription to members. The guild supported a cot at the Ormond Street Hospital for Sick Children, and also provided a scholarship to the Royal College of Music. Other activities included providing Christmas treats, one in Bethnal Green for 117 children and one in Kensal Green for 360 children, with the Guild members themselves providing the presents.^[21] The guild had over 2,300 members by 1905.^[22]

Fund-raising events included tableaux vivant at Covent Garden in 1909, opened by the Duchess of Connaught and featuring Royal personages in the tableaux.^[23] In 1911 the Guild was fundraising for the King Edward Memorial Cottage where girl workers of gentle birth and limited means could take a holiday, either as invited guests or by paying a small contribution.^[24] By 1912, the Guild's trust fund was said to be distributing £450 annually and that more than 100 girls had benefited.^[25] The objective of the trust was not said to be that of assisting needy girls of gentle birth to acquire a profession al training.^[26]

The Guild survived the closure of the magazine, and fund-raising continued, including a Gilbert and Sullivan Bazaar at the Royal Horticultural Hall, Vincent Square on 26 and 27 November 1920.^[27] The same venue was the scene of another fundraiser All in a Garden Fair on 22 and 23 November 1922. The Girl's Realm Guild office was at 2 Harrington Gardens in 1928, when it was selling tickets for the revival of L'Enfant Prodique, a French mime play, presumably a fund-raising event.^[28]