U.P. Town Center
Shopping mall in Quezon City, Philippines
From Wikipedia, the free encyclopedia
The Ayala Malls U.P. Town Center, also known as the University of the Philippines Town Center or simply as U.P. Town Center and abbreviated as UPTC, is a shopping center in Quezon City, Metro Manila, Philippines, managed by the Ayala Malls group. It opened on September 30, 2013.
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| Location | Quezon City, Philippines |
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| Coordinates | 14°39′04″N 121°04′30″E |
| Address | Katipunan Avenue, Brgy. U.P. Campus, Diliman |
| Opened | September 30, 2013 |
| Developer | Ayala Land |
| Management | Ayala Malls |
| Architect | Benoy |
| Floor area | 174,000 square meters (1,870,000 sq ft) |
| Floors | Phase 1: 2 Phase 1A: 3 Phase 2: 3 |
Public transit |   Katipunan 19 UP Town Center |
Development
Ayala Land secured a 25-year lease[1] with the University of the Philippines to develop a 7.4 ha (18 acres) lot in the university's campus to build a shopping mall complex. The lot was the former location of the U.P. Integrated School under the University of the Philippines Diliman. The trees in the lot were not cut down, and 40 percent of the land is designated for open space.[2]
The U.P. Town Center has three phases. The first phase, covering 4,700 square meters (51,000 sq ft), is primarily for restaurants and retail stores. It also hosts a two-level Foot Locker store. The second phase, covering a 26,000 square meters (280,000 sq ft) floor plan, contains more retail and dining outlets and was completed by May 2015. The third and last phase, covering 37,000 square meters (400,000 sq ft), was completed in 2016, containing four cinemas, including one 4DX cinema,[3] offices, and more retail stores and restaurants, including a 2-storey H&M store.[2]
Architecture
The architectural design and master planning of the U.P. Town Center was done by the international architectural firm Benoy.[4]
Facilities and tenants
The U.P. Town Center is marketed as the "first and only university town center" in the Philippines, primarily targeting students from universities and other educational institutions along Katipunan Avenue, such as the University of the Philippines Diliman, Ateneo de Manila University and Miriam College.[2]
Shortly after the first phase of the complex was opened, most of the tenants were restaurants and other dining outlets. In November 2013, there were 30 tenants, 28 of which were dining outlets and only two retail stores. By this time, Ayala Malls reportedly prioritized new restaurant and dining brands over popular fast-food chains and restaurants since many of these brands already have outlets along Katipunan Avenue.[5]
When the second phase was completed, numerous retail brands primarily selling fashion, sports, tech, and stationery goods or services targeting millennials opened stores at the U.P. Town Center.[2]
U.P. Town Center contains one supermarket: the membership-exclusive Landers Superstore. The Landers branch at UPTC, which opened in 2022, is the first Landers store to be located in an Ayala mall. It also formerly housed a Merkado Supermarket branch, a joint-venture between Ayala and Puregold, until said branch closed in 2026 following the expiration of the agreement between the two companies.[6][7]