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This Francoist propaganda poster translates to:1 CrusadeSpain spiritual counselor of the world

Propaganda in Spain has been extensive throughout Spain's history. The majority of propaganda that has happened in Spain relates to the Spanish Civil War.

Second Spanish Republic

Propaganda during the Second Spanish Republic was often used. This was beneficial for many artists as electoral cycles were being frequent, giving an incentive.[1]

The Republican side greatly censored and used photographs, films and posters.[2] Many of these films were increasingly promotional and of fiction.[3] Promotional documentaries were also in the rise, mainly of tourism and politics.[3]

Spanish Civil War

During the war, both sides of the conflict used widely propaganda. They both tackled the same issues, illiteracy, the security of the country and the future of it.[4]

Republican propaganda

A ¡No pasarán! propaganda poster. Note that the soldier that is standing is a woman.

The style of their posters was always socialist realism, to convey a stronger message and so they could be seen clearly from a distance.[5]

The Republicans made extensive use of propaganda, printing aproximately 3500 posters in 986 days of war.[6] These posters often portrayed strong and athletic women helping out in the homeland while men went to war.[7]

Apart from this portrayal, there were also examples of workers stomping on svastikas or telling them to produce more product.[5] A common slogan for their posters was "¡No pasarán!".[7]

Francoist propaganda

At the start of the war, the Francoist side underestimated the reach of propaganda.[8] This propaganda tended to demonize the Republic portraying them as monsters.[4] They often used the slogan "¡Arriba España!"[7]

The propaganda of the Francoist side was always in Spanish, even in Galicia, Euskadi or Catalonia, the regions that have their own language (Galician, Basque, Català). This posed a problem in inclusion of these territories for Francisco Franco.[9][10]

Francoist Spain

A common practice for films in Francoist Spain was to dubb foreign films and change the words they said or simply censor entire sections.[11] Another common propaganda channel were newspapers. In 1938, the "Law of the Press" was created, enabling the government to manipulate news sources for promotional content.[12][13][8]

No-Do

No-Do were a series of short films that were mandatory to be displayed before every film. They started operations in 1943 and their last episode was in 1983. No-Do stood for Noticiarios y Documentales.[14] They contained promotional content about Francisco Franco, the Falange Española and the Catholic Church.

A 2024 mail propaganda from PSOE

Recent Propaganda

In recent years, there have been major propaganda controversies, as well as campaigns in Spain.[15][16]

Unknown propaganda controversy

In May 2023, an unknown propaganda advertisement appeared at Sol metro station in Madrid, claiming that Cercanías was collapsing while Pedro Sánchez was getting rich.[16]

Vox propaganda controversies

The far-right Spanish political party Vox has put out provocative propaganda targeting muslims and migration policies. Spanish newspaper El País compared it to nazi propaganda.[15]

In April of 2021, Vox claimed in a propaganda sign in the Madrid Metro that migrants were winning more refugee money than Spanish pensions.[15] RTVE claimed the statement was fake.[17]

In August of 2025, Vox put a sign in El Ejido asking "What Almería do you want?" showing an AI generated image associating a muslim woman with PP and PSOE and an european non-muslim woman with Vox.[18] The comparison was deemed islamophobic and xenophobic.[19]

See also

References

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