User:FeldBum/sandbox/CommerceTools
headless commerce platform
From Wikipedia, the free encyclopedia
Commercetools, stylized as commercetools, is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses.[2] Both the company and platform are called Commercetools. The company is headquartered in Munich, Germany with additional offices in Berlin, Germany; Jena, Germany; Amsterdam, Netherlands; London, England; Durham, North Carolina; Zürich, Switzerland; Sydney, Australia and Singapore.[1] Its clients include Audi, Bang & Olufsen, Carhartt and Nuts.com.[3]
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2006 Munich, Germany |
| Founders |
|
| Headquarters | Munich , Germany |
Number of locations | 12[1] (2021) |
Area served | Worldwide |
| Services | Content Management System |
Number of employees | 269[1] (2021) |
| Website | commercetools |
History
Commercetools was founded by Dirk Hoerig and Denis Werner in 2006.[4][5] It launched its platform in 2013.[3] In 2014, Commercetools was wholly bought by REWE Digital, part of Germany’s REWE Group.[6][7] Hoerig is credited with coining the term "headless commerce."[8]
In 2018, Commercetools announced a $17M investment to support its international expansion.[9] It expanded into the U.K market in 2019 with the opening of its London office.[10] In 2020, Commercetools established a presence in Australia, with a team in Melbourne and a data center in Sydney.[11]
In 2019, commercetools raised $145 million from venture capital firm Insight Partners.[11] Insight Partners' managing directors Richard Wells and Matt Gatto joined Commercetools' board of directors as part of the deal.[12][13] At the same time, Commercetools was spun out by REWE. REWE remains a significant shareholder.[6]
In January 2021, CommerceTools partnered with car manufacturer Volkswagen Group to use the platform for its group brands, including Volkswagen, Bentley, Porsche and Audi.[14]
In May 2021, REWE group announced additional investment into Commercetools to fund growth into the Chinese market.[15]